ChangeNow

What if we could boost the ecological transition, one click at a time? A look back at our collaboration with the world's largest summit for the planet: ChangeNOW 🌱

Three days. Thousands of changemakers gathered in Paris.
A challenge: transforming inspiration into concrete action.

When ChangeNOW approached us, the situation was clear: the event was a huge success in terms of impact, but lacked solid digital tools to boost ticket sales, attract more international attendees, and measure all of that precisely. 🎯

Our mission at Ads for Change Boosting marketing performance without betraying the event's core values. 🚀

Results :
– ROAS of 403 % on Google Ads
– +312,000 impressions with a controlled CPC (~1 €)
– 40 % of international visitors in 2025
– Actionable insights to optimize the next edition.