9 Essential Digital Tools for Associations in 2025

As a nonprofit, having the right tools can greatly facilitate communication, donation management, event planning, and much more. Here is a selection of nine digital tools, ranked in order of digital maturity, that are essential for nonprofits looking to maximize their impact in 2024.

1. Mailchimp : Mastering Emailing to Boost Fundraising

Email marketing remains a cornerstone for nonprofits, particularly when it comes to fundraising. Mailchimp is a must-have tool in this area, offering a free plan that allows up to 1,000 sends per month. With a 15% discount specifically designed for nonprofits, Mailchimp makes it easy to create engaging newsletters and effective fundraising campaigns.

Why choose Mailchimp?

• Ease of use: Intuitive interface to create engaging campaigns without advanced technical skills.
• Automation: Schedule email sequences to maintain engagement without constant intervention.
• Analysis and optimization: Track the performance of your campaigns to continuously improve them.

2. Google Workspace : Association-Wide Collaboration and Communication

Google Workspace offers a suite of collaboration tools that includes Gmail, Docs, Drive, Calendar, and more. With free access to up to 2,000 business email addresses and 100TB of storage, it's a robust solution for organizations of all sizes. This offering enables real-time collaboration, seamless communication, and seamless organization of projects and events.

Major advantages:

• Accessibility: Access your documents from anywhere, on any device.
• Integration: Easy to integrate with other tools and services used by associations.
• Security: Protect your sensitive information with advanced security tools.

3. Canva for Graphic Design: Improve Your Image and Visibility

Visual communication is essential for capturing attention and conveying clear messages. Canva, with its Pro version offered free to nonprofits, is the perfect tool for creating professional visuals. Whether for posters, brochures, or social media posts, Canva simplifies graphic design.

Canva Highlights:

• Variety of templates: Thousands of templates to suit every need.
• Ease of use: No design skills are required to create impactful visuals.
• Collaboration: Work together on the same design in real time.

4. What the Web : Creation of Quality Websites for Associations

A website is often the first impression a nonprofit leaves on its donors and beneficiaries. What the Web is an agency that designs quality websites for nonprofits, free of charge. Although a maintenance and hosting fee of €30 per month applies, this initiative allows nonprofits to present their mission in a professional manner without a large initial investment.

Why choose What the Web?

• Reduced Cost: Access to professional services without the usual design fees.
• Ongoing Support: Maintenance and advice to keep your site up to date and secure.
• Personalization: Designs adapted to the identity and needs of each association.

5. Google Ad Grants : Maximize Your Visibility at No Cost

Having good SEO and quality content is essential to taking advantage of Google Ad Grants, which offers up to 10,000$ of free advertising on Google Ads each month. This program is specifically designed to help nonprofits increase their online visibility at no direct cost.

Benefits of Google Ad Grants:

• Increased Visibility: Reach more potential donors and volunteers.
• Engagement: Boost traffic to your site to increase interactions.

6. Buffer for Social Media Management: Plan and Organize Your Digital Presence

Social media is an essential channel for nonprofits to communicate, mobilize, and engage their communities. Buffer offers a free plan and a 50% nonprofit discount, making it a valuable tool for planning and organizing your presence on these platforms.

Why use Buffer?

• Scheduling: Schedule your posts in advance to maintain a consistent presence.
• Analysis: Measure the effectiveness of your social media efforts to adjust your strategies.
• Simplicity: Manage all your social accounts from a single, intuitive interface.

7. Webflow : Manage Your Website Autonomously

For nonprofits looking to manage their website without constantly relying on a developer, Webflow is the ideal solution. By contacting their support team, nonprofits can benefit from significant discounts. Webflow allows you to design, launch, and manage websites with a high level of control and customization.

Webflow Advantages:

• Flexibility: Adapt your site to your specific needs without coding.
• Design and Features: A wide range of templates and customization options.
• Autonomy: Update your site in real time, without intermediaries.

8. Typeform : Create Engaging Forms and Collect Valuable Data

Typeform is known for its interactive and engaging forms, with well-above-average completion rates. Offering a 40% nonprofit discount, this tool is ideal for volunteer recruitment, beneficiary registration, or lead collection.

Advantages of Typeform:

• User Engagement: Attractive forms that encourage completion.
• Flexibility: Create surveys, quizzes, and more, tailored to your goals.
• Integration: Connect your forms to other tools to automate your workflow.

9. Salesforce for the Management of Donors, Volunteers and Beneficiaries

For efficient and personalized management of donors, volunteers, and beneficiaries, Salesforce offers plans tailored to the specific needs of nonprofits, starting at €60 per month. This platform allows you to track interactions, personalize approaches, and optimize processes for greater impact.

Why choose Salesforce?

• Customization: Adapt Salesforce to your processes and structure.
• Scalability: Grow with your needs with a flexible platform.
• Analysis: Benefit from detailed reports for better decision-making.

10. RankerFox : Analysis and Optimization of Content for SEO

RankerFox brings together all the essential SEO tools like SEMrush, Ahrefs, and Moz. It allows you to define your keywords, track your search rankings, and optimize your articles for better SEO. For €9/month, RankerFox gives you access to over €1,000/month in licenses.

Why choose RankerFox?

• Low Cost: An affordable tool to track and optimize your SEO without excessive costs.

• Competitive analysis: Compare your performance to that of your competitors to adjust your strategy.

• Automated Reporting: Receive customized reports and real-time alerts to stay proactive.

Conclusion

We hope this list helps you identify tools that can positively transform your daily work, allowing you to maximize your social impact in an efficient and measurable way. These tools are designed to meet the specific needs of nonprofits at different stages of their digital maturity.

With the right tools and support, your association is ready to take the next step.