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 – Mobilizing humanitarian aid and employment for Ukraine. EU4UA.org had an ambitious goal: to ride the wave of generosity towards Ukraine, recruit 20,000 hosts, communicate with displaced Ukrainian populations, and support their return to employment. However, achieving these humanitarian and social objectives on a large scale required a digital strategy […]

Generating B2B Sales for GRI Academy Courses GRI Academy offered online Corporate Social Responsibility (CSR) courses for B2B professionals. However, the academy struggled to convert its traffic into actual sales and lacked visibility into its customer journey. The Challenge The main challenge was to generate sales by […]