Google Ad Grants is a program designed by Google for associations and nonprofit organizations. It offers the opportunity to benefit from a monthly advertising credit of 10,000$ to spend on Google Ads to promote your initiatives. To maximize the impact of this generous resource, it is crucial to understand the […]
Google Consent Mode is a powerful tool for digital marketers, allowing them to adapt to user consent requirements while maximizing performance data. This technology signals users' consent status, adapting Google tag behavior accordingly, and enabling conversion modeling to fill […]
Search engine optimization, or SEO, is the practice of improving a website's content, structure, and online presence to improve its visibility and ranking in search engine results pages (SERPs). This includes techniques such as search […]
Discover how to turn ethical principles into business success: In the dynamic world of marketing, SSE marketing strategies like segmentation, targeting, and positioning (STP) are more than just tools; they are essential for effectively capturing and engaging a target audience. For social economy businesses […]
76% of consumers say they are committed to responsible consumption. In a world where social and environmental awareness is gaining in importance, social and solidarity economy (SSE) companies are increasingly scrutinized by their stakeholders, who demand not only ethical behavior, but also tangible proof of […]
What is Local SEO? Local SEO for impactful startups is a key strategy for increasing online visibility in a specific geographic area. It allows young companies involved in environmental or social projects to connect with their community, promote their local initiatives, and build a […]
For Social and Solidarity Economy (SSE) businesses, SEO strategy and organic SEO are crucial to increasing your online visibility. Google Keyword Planner SEO, Google Ads' free keyword research tool, helps you identify the best terms for your SEO. Discover our complete SEO optimization guide. 1. The Importance […]
