Google Keyword Planner SEO: optimization guide

For Social and Solidarity Economy (SSE) businesses, SEO strategy and organic SEO are crucial to increasing your online visibility. Google Keyword Planner SEO, Google Ads' free keyword research tool, helps you identify the best terms for your SEO. Discover our complete SEO optimization guide.

1. The Importance of SEO and Keywords for Social and Solidarity Economy (SSE) Structures

Associations, social enterprises, cooperatives, and social and solidarity-based organizations operate in specific markets with strong ethical values. A tailored SEO strategy and relevant keywords can improve your ranking in organic search results, increase organic traffic, and reach an engaged audience. The goal: attract people looking for sustainable, responsible, and inclusive solutions.

3. SEO Keyword Research Optimization

This feature is ideal for identifying relevant terms to improve your ranking in organic search results. For a social enterprise or cooperative, search for phrases like "social enterprise," "fair trade organic products," "responsible ethical products," or "sustainable development cooperative." The tool generates a list of SEO keywords ranked by relevance for your search engine optimization.

SEO Example : An online organic products store could target keywords like “organic natural products store,” “buy organic herbal teas,” or “ethical organic infusions.”

4. SEO Analysis: Search Volume and Competition

To optimize your SEO strategy, import your keyword list into the "Get Forecasts" section. The SEO tool provides essential metrics: monthly search volume, SEO competition level, and cost per click. This data helps identify the best opportunities for ranking in organic searches.

5. Refine and Optimize Your SEO Strategy

Refine your keyword search with specific filters: language, region, and SEO competition. For optimal SEO in France, target the French language and location in France. This approach guarantees SEO suggestions relevant to your market.

Use advanced SEO filters to:

• Exclude branded terms in your SEO strategy
• Analyze search volumes (identify high-potential keywords)
• Evaluate SEO competition (focus on accessible opportunities for ranking)

6. SEO Planning and Implementation

Once you've identified your priority SEO keywords, integrate them into your SEO strategy. This structured approach will optimize your content campaigns and online visibility.

7. Integrating SEO into Your ESS Content

SEO optimization isn't just about keyword research. Naturally integrate your SEO terms into your site's content (SEO blog posts, product pages, service descriptions). Optimize your title tags, meta descriptions, and HTML structure for effective rankings in organic searches.

Conclusion

By applying these SEO techniques, you will considerably improve your online visibility while remaining faithful to the values of the social and solidarity economy.

Additional SEO Resources

To deepen your understanding of organic ranking, check out SEO guides from HubSpot and analysis tools SmartKeyword.

2. Setting up and Accessing Google Keyword Planner SEO

To optimize your SEO, start by creating a Google Ads account. In the dashboard, go to the “Tools and Settings” section and select “Keyword Planner.” The interface offers two main features for your SEO strategy:

• Researching new keywords for SEO
• Search volume analysis and traffic forecasting