Collective Mentoring 1 Young Person 1 Mentor
1young1mentor is an initiative that aims to connect young people with volunteer mentors in order to support them in their career guidance, their studies or their integration into the world of work, thus promoting equal opportunities and personal development.
1/ Challenge
Maximize mentor and youth registrations while optimizing acquisition costs through multi-platform campaigns.
2/ Solution
Google Ads, Google Ad Grants and Bing Grant campaigns focused on specific objectives. -Advanced tracking: coordination with the CRM team, implementation of a CMP, Consent Mode and Enhanced Conversion. -YouTube campaign to increase visibility and registrations.
3/ Results 🚀
+309 % mentor registrations, with a reduced CPA of 18 %.
📉 Stable youth registration (-3 %), reduced CPA of 21 %.
📊 50 % of the registrations come from advertising campaigns.
