RURA
RURA is an association that supports equal opportunities for young people in rural areas, by offering online mentoring, career guidance, and opportunities to develop self-confidence and discover careers.
1/ Challenge
⚡Break down access inequalities for rural youth by increasing their engagement through online mentoring while optimizing conversion costs through targeted advertising campaigns.
2 / Solution
🧠 Understanding the journey of young people In-depth analysis and ongoing research to better understand their needs and aspirations.
📊 Integration of offline conversions Precise tracking to link each validated application to keywords, facilitating the creation of pairs.
💻 Continuous optimization A/B testing on landing pages and ads to improve performance and effectively convey the association's values.
3/ Results
🚀 21,500 registrations generated in 6 months An increase of +2,50% compared to the previous year thanks to an optimized SEA strategy.
🌟 8,000 young people supported These participants benefited from unprecedented opportunities to build a better future.
📈 Sustainable impact Significant progress in access to equal opportunities for young people in rural areas.
