Volunteer recruitment is a major challenge for nonprofits. However, with declining engagement, partly due to competition from other forms of civic engagement, it's becoming essential to adopt a modern and effective approach. This is where digital technology plays a key role. Thanks to digital tools and platforms like those developed by Benevolt, it's now possible to reach a wider audience and find truly motivated volunteers.

1. Why does digital technology make it easier to recruit volunteers?

With the rise of digital technology, citizens' habits have evolved. Today, the majority of French people obtain information, communicate, and engage via the internet and social media. Ignoring these channels means missing out on many potential volunteers.

Digital technology allows us to:

1. Gain visibility : by broadcasting your missions on your website and various specialized platforms, you reach a wider and more targeted audience.
2. Attract motivated profiles : With a well-written ad, digital tools make it easier to connect with people whose skills and interests match your needs.
3. Simplify the recruitment process: No more long paper procedures, digital technology allows certain tasks to be automated and the volunteer's journey to be streamlined.

2. Our advice for optimizing your digital recruitment

• Optimize your website : to go further, discover our complete guide to optimize your website through SEO, an essential resource for associations and social enterprises wishing to improve their visibility on Google in a sustainable and ethical manner.

• Take care of your ads : a well-described mission, with a catchy title and clear information, will more easily attract motivated volunteers.

• Use the right channels : Remember to share your offers on your social networks and your website.

• Personalize your approach : a warm message and a friendly first contact will make the volunteer want to get involved with you.

• Focus on interaction: respond quickly to applications and show your enthusiasm to increase volunteer motivation.

Take advantage of Google Ad Grants to attract some of the 17,000 French people who each month look for an association to get involved with on Google.

3. Benevolt Network Asso Space: a turnkey solution to attract committed volunteers

Among the existing solutions, Espace Asso stands out as an essential tool for associations looking for volunteers.

▹ Simple and efficient operation : in just a few clicks, you can publish a mission, receive applications and communicate directly with interested volunteers.

▹ Precise targeting : Benevolt's support in writing missions allows you to better attract the right profiles and thanks to filters by age, availability and geographic area, as well as the possibility of contacting volunteers directly, you save precious time in your search.

▹ A time saver for associations Espace Asso's intuitive interface makes it easy to distribute assignments across different sites, manage applications, and track volunteers. This allows you to focus on what matters most: your association's impact.

▹ Access to an engaged community : Espace Asso allows you to contact the thousands of volunteers registered on benevolt.fr and ready to get involved in community projects. This way, you can reach people who are already interested in getting involved.

Conclusion

Thanks to solutions like Benevolt Association Space, recruiting motivated volunteers becomes simpler and more efficient. By adopting a digital approach, you save time, reach a wider audience, and ensure lasting engagement. So, why not take the plunge and give your association a new lease of life?