Visuel présentant les outils numériques clés pour les associations : gestion de projet, collecte de fonds et marketing en ligne.
Ouissem July 10, 2025 No Comments

Digital tools for associations: management and collection

Digital tools for nonprofits have become essential for addressing the challenges of project management, fundraising, and communication. They offer practical solutions to optimize efficiency and maximize the impact of their initiatives.

For project management

Project management is crucial to the success of associations. It allows them to effectively organize and manage ongoing projects, communicate with members, and track progress in real time. Here are some digital tools for associations that can help them manage their projects more efficiently:

1. Trello

Trello is an online project management tool that allows you to create boards to organize tasks and projects. Association members can collaborate on the boards and track progress in real time.

2. Asana

Asana is another popular option for project management. It allows you to create tasks and projects, assign tasks to members, and track progress.

3. Basecamp

Basecamp is an online project management tool that allows you to create projects, share files, and communicate with your team members.

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For fundraising

Fundraising is a major challenge for many nonprofits. Here are some digital tools that can help them raise funds more effectively and reach a wider audience:

1.Donorbox

Donorbox is an online fundraising platform that allows nonprofits to raise funds through online donations. Members can create personalized fundraising pages and track donations in real time.

2. PayPal Giving Fund

PayPal Giving Fund is another online fundraising platform that allows you to raise funds through online donations. Their members can create personalized fundraising pages and track donations in real time.

3. Facebook Fundraisers 

Facebook Fundraisers is a Facebook fundraising feature that allows nonprofits to raise funds directly on the platform. Members can create personalized fundraising pages and share fundraising campaigns with their friends and family. The main drawback is that Facebook doesn't allow donor information to be collected for follow-up.

4. Iraiser

Iraiser is the most popular fundraising platform in Europe and France.

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For online marketing

Online marketing is essential for nonprofits because it allows them to reach a wider audience and raise awareness about their cause. Here are some digital tools that can help nonprofits with online marketing:

1.Google Ad Grants

Google Ad Grants is a program that allows nonprofits to obtain free advertising on Google. These ads can help nonprofits reach a wider audience and raise awareness. You can learn more in our dedicated article.  

2. MailChimp

Email marketing is another popular online marketing strategy for nonprofits. It allows them to send newsletters and automated emails to prospective and former donors.

 

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