ENVY
Envie is a social and solidarity enterprise (SSE) that fights against exclusion by reusing electrical and electronic equipment. Through a circular economic model, Envie creates solidarity-based jobs while reducing waste, thus contributing to the ecological transition. It offers refurbished products at affordable prices, while also providing repair and recycling services.
1/ Challenge
⚡Develop online turnover and visibility across the country with an optimized strategy around the circular economy.
⚡Succeed in making your Ad Grants account perform
2 / Solution
🔍 64 local and national Search campaigns with semantic analysis.
💰 Auction management: Manual CPC (phase 1) → Automation.
📈 Drive-to-Store tracking via GMB and intermediate signals to measure store visits.
3/ Results
💼 600 leads → €17.5k in online revenue in 3 months.
📈 +110 % new users via Ad Grants → 2nd acquisition channel.
🌐 Generic traffic: +8 % to 58 % compared to the brand.
