{"id":2302,"date":"2025-04-15T11:56:23","date_gmt":"2025-04-15T11:56:23","guid":{"rendered":"https:\/\/adsforchange.co\/?p=2302"},"modified":"2025-10-09T08:08:09","modified_gmt":"2025-10-09T08:08:09","slug":"rura","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/rura\/","title":{"rendered":"RURA"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

RURA is an association that supports equal opportunities for young people in rural areas, by offering online mentoring, career guidance, and opportunities to develop self-confidence and discover careers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

1\/ Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u26a1Break down access inequalities for rural youth by increasing their engagement through online mentoring while optimizing conversion costs through targeted advertising campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2 \/ Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\ud83e\udde0 Understanding the journey of young people In-depth analysis and ongoing research to better understand their needs and aspirations.<\/p>

\ud83d\udcca Integration of offline conversions Precise tracking to link each validated application to keywords, facilitating the creation of pairs.<\/p>

\ud83d\udcbb Continuous optimization A\/B testing on landing pages and ads to improve performance and effectively convey the association's values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

3\/ Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\ud83d\ude80 21,500 registrations generated in 6 months An increase of +2,50% compared to the previous year thanks to an optimized SEA strategy.<\/p>

\ud83c\udf1f 8,000 young people supported These participants benefited from unprecedented opportunities to build a better future.<\/p>

\ud83d\udcc8 Sustainable impact Significant progress in access to equal opportunities for young people in rural areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

RURA est une association qui soutient l’\u00e9galit\u00e9 des chances des jeunes en milieu rural, en offrant un mentorat en ligne, un accompagnement sur l’orientation et des opportunit\u00e9s pour d\u00e9velopper la confiance en soi et d\u00e9couvrir des m\u00e9tiers. 1\/ Challenge \u26a1Briser les in\u00e9galit\u00e9s d’acc\u00e8s pour les jeunes des zones rurales en augmentant leur engagement via un […]<\/p>\n","protected":false},"author":3,"featured_media":3023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-associations"],"acf":[],"yoast_head":"\nRURA - Ads for change<\/title>\n<meta name=\"description\" content=\"RURA incarne l'engagement en faveur de l'\u00e9galit\u00e9 des chances, en apportant un soutien aux jeunes des milieux ruraux. \u00c0 travers des initiatives de mentorat et d'accompagnement, l'association leur ouvre des portes vers des opportunit\u00e9s professionnelles, tout en favorisant la construction de leur confiance en soi. RURA repr\u00e9sente une r\u00e9ponse proactive \u00e0 la fracture des opportunit\u00e9s, en offrant aux jeunes des outils et des ressources pour s'\u00e9panouir et r\u00e9ussir, quelle que soit leur origine g\u00e9ographique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsforchange.co\/en\/rura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RURA - Ads for change\" \/>\n<meta property=\"og:description\" content=\"RURA incarne l'engagement en faveur de l'\u00e9galit\u00e9 des chances, en apportant un soutien aux jeunes des milieux ruraux. \u00c0 travers des initiatives de mentorat et d'accompagnement, l'association leur ouvre des portes vers des opportunit\u00e9s professionnelles, tout en favorisant la construction de leur confiance en soi. RURA repr\u00e9sente une r\u00e9ponse proactive \u00e0 la fracture des opportunit\u00e9s, en offrant aux jeunes des outils et des ressources pour s'\u00e9panouir et r\u00e9ussir, quelle que soit leur origine g\u00e9ographique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsforchange.co\/en\/rura\/\" \/>\n<meta property=\"og:site_name\" content=\"Ads for change\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T11:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T08:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ouissem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ouissem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adsforchange.co\/rura\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/\"},\"author\":{\"name\":\"Ouissem\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e\"},\"headline\":\"RURA\",\"datePublished\":\"2025-04-15T11:56:23+00:00\",\"dateModified\":\"2025-10-09T08:08:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png\",\"articleSection\":[\"Etude de cas associations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsforchange.co\/rura\/\",\"url\":\"https:\/\/adsforchange.co\/rura\/\",\"name\":\"RURA - Ads for change\",\"isPartOf\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png\",\"datePublished\":\"2025-04-15T11:56:23+00:00\",\"dateModified\":\"2025-10-09T08:08:09+00:00\",\"description\":\"RURA incarne l'engagement en faveur de l'\u00e9galit\u00e9 des chances, en apportant un soutien aux jeunes des milieux ruraux. \u00c0 travers des initiatives de mentorat et d'accompagnement, l'association leur ouvre des portes vers des opportunit\u00e9s professionnelles, tout en favorisant la construction de leur confiance en soi. RURA repr\u00e9sente une r\u00e9ponse proactive \u00e0 la fracture des opportunit\u00e9s, en offrant aux jeunes des outils et des ressources pour s'\u00e9panouir et r\u00e9ussir, quelle que soit leur origine g\u00e9ographique.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsforchange.co\/rura\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsforchange.co\/rura\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adsforchange.co\/rura\/#primaryimage\",\"url\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png\",\"contentUrl\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsforchange.co\/rura\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/adsforchange.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RURA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsforchange.co\/en\/#website\",\"url\":\"https:\/\/adsforchange.co\/en\/\",\"name\":\"Ads for change\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsforchange.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\",\"name\":\"Ads for change\",\"url\":\"https:\/\/adsforchange.co\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png\",\"contentUrl\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png\",\"width\":350,\"height\":68,\"caption\":\"Ads for change\"},\"image\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/ads-for-change\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e\",\"name\":\"Ouissem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889\",\"contentUrl\":\"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889\",\"caption\":\"Ouissem\"},\"url\":\"https:\/\/adsforchange.co\/en\/author\/ouissem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RURA - Ads for change","description":"RURA embodies a commitment to equal opportunities by supporting young people from rural areas. Through mentoring and guidance initiatives, the organization opens doors to professional opportunities while fostering their self-confidence. RURA represents a proactive response to the gender gap in opportunities, providing young people with the tools and resources to thrive and succeed, regardless of their geographical background.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsforchange.co\/en\/rura\/","og_locale":"en_US","og_type":"article","og_title":"RURA - Ads for change","og_description":"RURA incarne l'engagement en faveur de l'\u00e9galit\u00e9 des chances, en apportant un soutien aux jeunes des milieux ruraux. \u00c0 travers des initiatives de mentorat et d'accompagnement, l'association leur ouvre des portes vers des opportunit\u00e9s professionnelles, tout en favorisant la construction de leur confiance en soi. RURA repr\u00e9sente une r\u00e9ponse proactive \u00e0 la fracture des opportunit\u00e9s, en offrant aux jeunes des outils et des ressources pour s'\u00e9panouir et r\u00e9ussir, quelle que soit leur origine g\u00e9ographique.","og_url":"https:\/\/adsforchange.co\/en\/rura\/","og_site_name":"Ads for change","article_published_time":"2025-04-15T11:56:23+00:00","article_modified_time":"2025-10-09T08:08:09+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png","type":"image\/png"}],"author":"Ouissem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ouissem","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adsforchange.co\/rura\/#article","isPartOf":{"@id":"https:\/\/adsforchange.co\/rura\/"},"author":{"name":"Ouissem","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e"},"headline":"RURA","datePublished":"2025-04-15T11:56:23+00:00","dateModified":"2025-10-09T08:08:09+00:00","mainEntityOfPage":{"@id":"https:\/\/adsforchange.co\/rura\/"},"wordCount":218,"publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"image":{"@id":"https:\/\/adsforchange.co\/rura\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png","articleSection":["Etude de cas associations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adsforchange.co\/rura\/","url":"https:\/\/adsforchange.co\/rura\/","name":"RURA - Ads for change","isPartOf":{"@id":"https:\/\/adsforchange.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adsforchange.co\/rura\/#primaryimage"},"image":{"@id":"https:\/\/adsforchange.co\/rura\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png","datePublished":"2025-04-15T11:56:23+00:00","dateModified":"2025-10-09T08:08:09+00:00","description":"RURA embodies a commitment to equal opportunities by supporting young people from rural areas. Through mentoring and guidance initiatives, the organization opens doors to professional opportunities while fostering their self-confidence. RURA represents a proactive response to the gender gap in opportunities, providing young people with the tools and resources to thrive and succeed, regardless of their geographical background.","breadcrumb":{"@id":"https:\/\/adsforchange.co\/rura\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsforchange.co\/rura\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/rura\/#primaryimage","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/adsforchange.co\/rura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/adsforchange.co\/en\/"},{"@type":"ListItem","position":2,"name":"RURA"}]},{"@type":"WebSite","@id":"https:\/\/adsforchange.co\/en\/#website","url":"https:\/\/adsforchange.co\/en\/","name":"Ads for change","description":"","publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsforchange.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adsforchange.co\/en\/#organization","name":"Ads for change","url":"https:\/\/adsforchange.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","width":350,"height":68,"caption":"Ads for change"},"image":{"@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ads-for-change\/"]},{"@type":"Person","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e","name":"Ouissem","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889","contentUrl":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889","caption":"Ouissem"},"url":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"landscape":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"portraits":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"thumbnail":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14-150x150.png",150,150,true],"medium":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14-300x300.png",300,300,true],"large":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"1536x1536":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"2048x2048":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false],"trp-custom-language-flag":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",12,12,false],"technix-case-details":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/Design-sans-titre-14.png",500,500,false]},"rttpg_author":{"display_name":"Ouissem","author_link":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/adsforchange.co\/en\/category\/etude-de-cas-associations\/\" rel=\"category tag\">Etude de cas associations<\/a>","rttpg_excerpt":"RURA est une association qui soutient l’\u00e9galit\u00e9 des chances des jeunes en milieu rural, en offrant un mentorat en ligne, un accompagnement sur l’orientation et des opportunit\u00e9s pour d\u00e9velopper la confiance en soi et d\u00e9couvrir des m\u00e9tiers. 1\/ Challenge \u26a1Briser les in\u00e9galit\u00e9s d’acc\u00e8s pour les jeunes des zones rurales en augmentant leur engagement via un…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=2302"}],"version-history":[{"count":7,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2302\/revisions"}],"predecessor-version":[{"id":3024,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2302\/revisions\/3024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media\/3023"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=2302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=2302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=2302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}