{"id":2977,"date":"2025-07-01T06:25:35","date_gmt":"2025-07-01T06:25:35","guid":{"rendered":"https:\/\/adsforchange.co\/?p=2977"},"modified":"2025-10-09T09:43:31","modified_gmt":"2025-10-09T09:43:31","slug":"10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","title":{"rendered":"Google Ad Grants Mistakes: 10 to Avoid"},"content":{"rendered":"
\n

Google Ad Grants offers an exceptional opportunity for nonprofits. With a monthly budget of 10,000 $, it's possible to increase visibility and mobilize more people to support your cause. However, many nonprofits make mistakes that limit the effectiveness of their campaigns. Here are the 10 most common mistakes and how to avoid them.<\/p>\n

1. Confusing a standard Google Ads account with Google Ad Grants<\/h3>\n

It's important to understand that Google Ad Grants isn't a standard Google Ads account. Activating the Grants program requires specific settings and rules. For example, setting up standard billing is prohibited. Make sure you activate the program correctly to avoid having your account blocked.
\nTrick :<\/strong> Check out the official documentation of Google Ad Grants<\/strong> to understand the differences and meet the requirements.<\/p>\n

2. Do not add multiple administrators to the account<\/h3>\n

It's common for an account to be lost due to lack of access. To avoid this, add multiple administrators. This ensures continuity, even if a team member leaves the organization.<\/p>\n

3. Forgetting to set up full tracking<\/h3>\n

Proper conversion tracking is crucial to optimizing your campaigns. Set clear goals:<\/p>\n

    \n
  • \n

    Main conversions<\/strong> (e.g. registrations, donations)<\/p>\n<\/li>\n

  • \n

    Micro-conversions<\/strong> (e.g. scrolling, key page visits)
    \nThis data helps feed algorithms and improve performance.
    \nRecommended tool:<\/strong> Google Tag Manager<\/strong> to easily track your micro-conversions.<\/p>\n<\/li>\n<\/ul>\n

    4. Use manual CPC bidding<\/h3>\n

    With Ad Grants, manual bidding is limited to 2 $. To bypass this limit, use smart bidding strategies like \u201cMaximize Conversions\u201d or \u201cCPA Target.\u201d This allows you to achieve higher CPCs (5-10 $) and improve your competitiveness.<\/p>\n

    5. Group all keywords into one ad group<\/h3>\n

    An ad group should be cohesive. Each group should contain closely related keywords and relevant ads. This improves your Quality Score<\/strong> and, consequently, the performance of your campaigns.<\/p>\n

    6. Drive all traffic to the homepage<\/h3>\n

    Sending users to the homepage is a major mistake. Instead, focus on specific landing pages that directly address the user's search intent.
    \nTrick :<\/strong> Create a custom page for each key theme or action.<\/p>\n

    7. Creating too many campaigns<\/h3>\n

    Too many campaigns dilute data. Limit yourself to 3-5 campaigns to consolidate conversions. Ideally, each campaign should generate at least 30 conversions per month to be effective.<\/p>\n

    8. Have average ads<\/h3>\n

    Unconvincing ads won't perform well. Google recommends having at least:<\/p>\n

      \n
    • \n

      15 varied titles containing your keywords<\/p>\n<\/li>\n

    • \n

      4 descriptions tailored to your goals
      \nExperiment with different combinations to find the ones that work best.<\/p>\n<\/li>\n<\/ul>\n

      9. Being too specific in choosing keywords<\/h3>\n

      Keywords that are too specific can limit the reach of your ads. Conduct thorough research to select keywords with sufficient volume (>100 searches per month).
      \nTrick :<\/strong> Use the tool Google Keyword Planner<\/strong> to identify relevant terms.<\/p>\n

      10. Targeting overly competitive keywords<\/h3>\n

      Nonprofits are generally not in a position to compete for expensive and competitive keywords. Focus on niche keywords directly related to your mission.<\/p>\n

      Conclusion<\/h3>\n

      Managing an effective Google Ad Grants campaign takes time and expertise. These common mistakes can be avoided with proper planning and a well-defined strategy. Need help maximizing the impact of your campaigns? Ads for Change<\/strong> supports nonprofits in creating, managing, and optimizing their campaigns. Contact us to take your digital strategy to the next level.<\/p>\n<\/article>\n

      https:\/\/youtube.com\/shorts\/IUWOHY7hMbk?feature=shared<\/p>","protected":false},"excerpt":{"rendered":"

      Google Ad Grants offre une opportunit\u00e9 exceptionnelle pour les associations \u00e0 but non lucratif. Avec un budget mensuel de 10 000 $, il est possible d’accro\u00eetre la visibilit\u00e9 et de mobiliser plus de personnes pour soutenir votre cause. Cependant, de nombreuses associations commettent des erreurs qui limitent l\u2019efficacit\u00e9 de leurs campagnes. Voici les 10 erreurs […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","hentry","category-association"],"acf":[],"yoast_head":"\nErreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - Ads for change<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 10 erreurs les plus fr\u00e9quentes commises par les associations avec Google Ad Grants et comment les \u00e9viter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - Ads for change\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les 10 erreurs les plus fr\u00e9quentes commises par les associations avec Google Ad Grants et comment les \u00e9viter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\" \/>\n<meta property=\"og:site_name\" content=\"Ads for change\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T06:25:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T09:43:31+00:00\" \/>\n<meta name=\"author\" content=\"Ouissem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ouissem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\"},\"author\":{\"name\":\"Ouissem\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e\"},\"headline\":\"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter\",\"datePublished\":\"2025-07-01T06:25:35+00:00\",\"dateModified\":\"2025-10-09T09:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\"},\"articleSection\":[\"Association\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\",\"url\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\",\"name\":\"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - Ads for change\",\"isPartOf\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#website\"},\"datePublished\":\"2025-07-01T06:25:35+00:00\",\"dateModified\":\"2025-10-09T09:43:31+00:00\",\"description\":\"D\u00e9couvrez les 10 erreurs les plus fr\u00e9quentes commises par les associations avec Google Ad Grants et comment les \u00e9viter.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/adsforchange.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsforchange.co\/en\/#website\",\"url\":\"https:\/\/adsforchange.co\/en\/\",\"name\":\"Ads for change\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsforchange.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/adsforchange.co\/en\/#organization\",\"name\":\"Ads for change\",\"url\":\"https:\/\/adsforchange.co\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png\",\"contentUrl\":\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png\",\"width\":350,\"height\":68,\"caption\":\"Ads for change\"},\"image\":{\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/ads-for-change\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e\",\"name\":\"Ouissem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adsforchange.co\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889\",\"contentUrl\":\"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889\",\"caption\":\"Ouissem\"},\"url\":\"https:\/\/adsforchange.co\/en\/author\/ouissem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ad Grants Mistakes: The 10 to Avoid - Ads for Change","description":"Discover the 10 most common mistakes made by associations with Google Ad Grants and how to avoid them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","og_locale":"en_US","og_type":"article","og_title":"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - Ads for change","og_description":"D\u00e9couvrez les 10 erreurs les plus fr\u00e9quentes commises par les associations avec Google Ad Grants et comment les \u00e9viter.","og_url":"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","og_site_name":"Ads for change","article_published_time":"2025-07-01T06:25:35+00:00","article_modified_time":"2025-10-09T09:43:31+00:00","author":"Ouissem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ouissem","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#article","isPartOf":{"@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/"},"author":{"name":"Ouissem","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e"},"headline":"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter","datePublished":"2025-07-01T06:25:35+00:00","dateModified":"2025-10-09T09:43:31+00:00","mainEntityOfPage":{"@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/"},"wordCount":673,"publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"articleSection":["Association"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","url":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","name":"Google Ad Grants Mistakes: The 10 to Avoid - Ads for Change","isPartOf":{"@id":"https:\/\/adsforchange.co\/en\/#website"},"datePublished":"2025-07-01T06:25:35+00:00","dateModified":"2025-10-09T09:43:31+00:00","description":"Discover the 10 most common mistakes made by associations with Google Ad Grants and how to avoid them.","breadcrumb":{"@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsforchange.co\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/adsforchange.co\/en\/"},{"@type":"ListItem","position":2,"name":"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter"}]},{"@type":"WebSite","@id":"https:\/\/adsforchange.co\/en\/#website","url":"https:\/\/adsforchange.co\/en\/","name":"Ads for change","description":"","publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsforchange.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adsforchange.co\/en\/#organization","name":"Ads for change","url":"https:\/\/adsforchange.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","width":350,"height":68,"caption":"Ads for change"},"image":{"@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ads-for-change\/"]},{"@type":"Person","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e","name":"Ouissem","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889","contentUrl":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1776183889","caption":"Ouissem"},"url":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Ouissem","author_link":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/adsforchange.co\/en\/category\/association\/\" rel=\"category tag\">Association<\/a>","rttpg_excerpt":"Google Ad Grants offre une opportunit\u00e9 exceptionnelle pour les associations \u00e0 but non lucratif. Avec un budget mensuel de 10 000 $, il est possible d’accro\u00eetre la visibilit\u00e9 et de mobiliser plus de personnes pour soutenir votre cause. Cependant, de nombreuses associations commettent des erreurs qui limitent l\u2019efficacit\u00e9 de leurs campagnes. Voici les 10 erreurs…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":12,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}