{"id":2977,"date":"2025-07-01T06:25:35","date_gmt":"2025-07-01T06:25:35","guid":{"rendered":"https:\/\/adsforchange.co\/?p=2977"},"modified":"2025-10-09T09:43:31","modified_gmt":"2025-10-09T09:43:31","slug":"10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/","title":{"rendered":"Google Ad Grants Mistakes: 10 to Avoid"},"content":{"rendered":"
\n

Google Ad Grants offre une opportunit\u00e9 exceptionnelle pour les associations \u00e0 but non lucratif. Avec un budget mensuel de 10 000 $, il est possible d\u2019accro\u00eetre la visibilit\u00e9 et de mobiliser plus de personnes pour soutenir votre cause. Cependant, de nombreuses associations commettent des erreurs qui limitent l\u2019efficacit\u00e9 de leurs campagnes. Voici les 10 erreurs les plus courantes et comment les \u00e9viter.<\/p>\n

1. Confusing a standard Google Ads account with Google Ad Grants<\/h3>\n

Il est essentiel de comprendre que Google Ad Grants n\u2019est pas un compte Google Ads standard. L\u2019activation du programme Grants implique des param\u00e8tres et des r\u00e8gles sp\u00e9cifiques. Par exemple, la mise en place de la facturation standard est interdite. Assurez-vous d\u2019activer correctement le programme pour \u00e9viter que votre compte soit bloqu\u00e9.
\nTrick :<\/strong> Check out the official documentation of Google Ad Grants<\/strong> to understand the differences and meet the requirements.<\/p>\n

2. Do not add multiple administrators to the account<\/h3>\n

Il est courant qu\u2019un compte soit perdu en raison d\u2019un manque d\u2019acc\u00e8s. Pour \u00e9viter cela, ajoutez plusieurs administrateurs. Cela garantit la continuit\u00e9, m\u00eame si un membre de l\u2019\u00e9quipe quitte l\u2019organisation.<\/p>\n

3. Forgetting to set up full tracking<\/h3>\n

Proper conversion tracking is crucial to optimizing your campaigns. Set clear goals:<\/p>\n

    \n
  • \n

    Main conversions<\/strong> (e.g. registrations, donations)<\/p>\n<\/li>\n

  • \n

    Micro-conversions<\/strong> (e.g. scrolling, key page visits)
    \nThis data helps feed algorithms and improve performance.
    \nRecommended tool:<\/strong> Google Tag Manager<\/strong> to easily track your micro-conversions.<\/p>\n<\/li>\n<\/ul>\n

    4. Use manual CPC bidding<\/h3>\n

    Avec Ad Grants, les ench\u00e8res manuelles sont limit\u00e9es \u00e0 2 $. Pour contourner cette limite, utilisez des strat\u00e9gies d\u2019ench\u00e8res intelligentes comme \u00ab\u00a0Maximiser les conversions\u00a0\u00bb ou \u00ab\u00a0Cible CPA\u00a0\u00bb. Cela vous permet d\u2019obtenir des CPC plus \u00e9lev\u00e9s (5-10 $) et d\u2019am\u00e9liorer votre comp\u00e9titivit\u00e9.<\/p>\n

    5. Regrouper tous les mots-cl\u00e9s dans un seul groupe d\u2019annonces<\/h3>\n

    Un groupe d\u2019annonces doit \u00eatre coh\u00e9rent. Chaque groupe doit contenir des mots-cl\u00e9s \u00e9troitement li\u00e9s et des annonces pertinentes. Cela am\u00e9liore votre Quality Score<\/strong> and, consequently, the performance of your campaigns.<\/p>\n

    6. Diriger tout le trafic vers la page d\u2019accueil<\/h3>\n

    Envoyer les utilisateurs vers la page d\u2019accueil est une erreur majeure. Pr\u00e9f\u00e9rez des pages de destination sp\u00e9cifiques qui r\u00e9pondent directement \u00e0 l\u2019intention de recherche de l\u2019utilisateur.
    \nTrick :<\/strong> Create a custom page for each key theme or action.<\/p>\n

    7. Creating too many campaigns<\/h3>\n

    Too many campaigns dilute data. Limit yourself to 3-5 campaigns to consolidate conversions. Ideally, each campaign should generate at least 30 conversions per month to be effective.<\/p>\n

    8. Have average ads<\/h3>\n

    Des annonces peu convaincantes ne donneront pas de bons r\u00e9sultats. Google recommande d\u2019avoir au moins :<\/p>\n

      \n
    • \n

      15 varied titles containing your keywords<\/p>\n<\/li>\n

    • \n

      4 descriptions tailored to your goals
      \nExperiment with different combinations to find the ones that work best.<\/p>\n<\/li>\n<\/ul>\n

      9. Being too specific in choosing keywords<\/h3>\n

      Des mots-cl\u00e9s trop sp\u00e9cifiques peuvent limiter la port\u00e9e de vos annonces. Menez une recherche approfondie pour s\u00e9lectionner des mots-cl\u00e9s ayant un volume suffisant (>100 recherches par mois).
      \nTrick :<\/strong> Utilisez l\u2019outil Google Keyword Planner<\/strong> to identify relevant terms.<\/p>\n

      10. Targeting overly competitive keywords<\/h3>\n

      Nonprofits are generally not in a position to compete for expensive and competitive keywords. Focus on niche keywords directly related to your mission.<\/p>\n

      Conclusion<\/h3>\n

      G\u00e9rer une campagne Google Ad Grants efficace prend du temps et de l\u2019expertise. Ces erreurs courantes peuvent \u00eatre \u00e9vit\u00e9es avec une planification ad\u00e9quate et une strat\u00e9gie bien d\u00e9finie. Vous avez besoin d\u2019aide pour maximiser l\u2019impact de vos campagnes ? Ads for Change<\/strong> soutient les associations dans la cr\u00e9ation, la gestion et l\u2019optimisation de leurs campagnes. Contactez-nous pour faire passer votre strat\u00e9gie num\u00e9rique \u00e0 un niveau sup\u00e9rieur.<\/p>\n<\/article>\n

      https:\/\/youtube.com\/shorts\/IUWOHY7hMbk?feature=shared<\/p>","protected":false},"excerpt":{"rendered":"

      Google Ad Grants offre une opportunit\u00e9 exceptionnelle pour les associations \u00e0 but non lucratif. Avec un budget mensuel de 10 000 $, il est possible d\u2019accro\u00eetre la visibilit\u00e9 et de mobiliser plus de personnes pour soutenir votre cause. Cependant, de nombreuses associations commettent des erreurs qui limitent l\u2019efficacit\u00e9 de leurs campagnes. Voici les 10 erreurs […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","hentry","category-association"],"acf":[],"yoast_head":"\nErreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - Ads for change<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 10 erreurs les plus fr\u00e9quentes commises par les associations avec Google Ad Grants et comment les \u00e9viter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsforchange.co\/en\/10-erreurs-a-eviter-quand-on-se-lance-sur-google-ad-grants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erreurs Google Ad Grants : les 10 \u00e0 \u00e9viter - 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Avec un budget mensuel de 10 000 $, il est possible d\u2019accro\u00eetre la visibilit\u00e9 et de mobiliser plus de personnes pour soutenir votre cause. Cependant, de nombreuses associations commettent des erreurs qui limitent l\u2019efficacit\u00e9 de leurs campagnes. Voici les 10 erreurs…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":12,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/2977\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}