{"id":3016,"date":"2025-05-22T05:15:19","date_gmt":"2025-05-22T05:15:19","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3016"},"modified":"2025-10-09T09:54:51","modified_gmt":"2025-10-09T09:54:51","slug":"envie","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/envie\/","title":{"rendered":"ENVY"},"content":{"rendered":"
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Envie is a social and solidarity enterprise (SSE) that fights against exclusion by reusing electrical and electronic equipment. Through a circular economic model, Envie creates solidarity-based jobs while reducing waste, thus contributing to the ecological transition. It offers refurbished products at affordable prices, while also providing repair and recycling services.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1\/ Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u26a1Develop online turnover and visibility across the country with an optimized strategy around the circular economy.<\/p>

\u26a1Succeed in making your Ad Grants account perform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2 \/ Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udd0d 64 local and national Search campaigns with semantic analysis.<\/p>

\ud83d\udcb0 Auction management: Manual CPC (phase 1) \u2192 Automation.<\/p>

\ud83d\udcc8 Drive-to-Store tracking via GMB and intermediate signals to measure store visits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3\/ Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udcbc 600 leads \u2192 \u20ac17.5k in online revenue in 3 months.<\/p>

\ud83d\udcc8 +110 % new users via Ad Grants \u2192 2nd acquisition channel.<\/p>

\ud83c\udf10 Generic traffic: +8 % to 58 % compared to the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Envie est une entreprise sociale et solidaire (ESS) qui lutte contre l’exclusion en r\u00e9employant des \u00e9quipements \u00e9lectriques et \u00e9lectroniques. Gr\u00e2ce \u00e0 un mod\u00e8le \u00e9conomique circulaire, Envie cr\u00e9e des emplois solidaires tout en r\u00e9duisant les d\u00e9chets, contribuant ainsi \u00e0 la transition \u00e9cologique. Elle propose des produits reconditionn\u00e9s \u00e0 prix accessibles, tout en offrant des services de […]<\/p>\n","protected":false},"author":3,"featured_media":3017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-ess"],"acf":[],"yoast_head":"\nENVIE - Ads for change<\/title>\n<meta name=\"description\" content=\"Envie incarne l\u2019essence m\u00eame de l\u2019\u00e9conomie sociale et solidaire, o\u00f9 l'impact social se conjugue avec la pr\u00e9servation de l'environnement. Son mod\u00e8le \u00e9conomique circulaire permet de cr\u00e9er des emplois solidaires tout en r\u00e9duisant les d\u00e9chets \u00e9lectroniques, contribuant ainsi \u00e0 la transition \u00e9cologique. 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