{"id":3101,"date":"2025-06-10T07:38:21","date_gmt":"2025-06-10T07:38:21","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3101"},"modified":"2026-01-19T15:59:00","modified_gmt":"2026-01-19T15:59:00","slug":"changenow-boost-transition-ecologique-change-now","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/changenow-boost-transition-ecologique-change-now\/","title":{"rendered":"ChangeNow"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3101\" class=\"elementor elementor-3101\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3242b e-flex e-con-boxed e-con e-parent\" data-id=\"3c3242b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec484c6 elementor-widget elementor-widget-text-editor\" data-id=\"ec484c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>ChangeNOW: Structuring digital acquisition to boost B2B sales (ROAS 4.03) and internationalize the audience<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402c23b e-flex e-con-boxed e-con e-parent\" data-id=\"402c23b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d57af93 elementor-widget elementor-widget-image\" data-id=\"d57af93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"353\" src=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1024x565.png\" class=\"attachment-large size-large wp-image-3788\" alt=\"\" srcset=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1024x565.png 1024w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-300x166.png 300w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-768x424.png 768w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1536x847.png 1536w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-2048x1130.png 2048w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-18x10.png 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c90aea elementor-widget elementor-widget-text-editor\" data-id=\"1c90aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChangeNOW is an event with a proven track record of success in terms of impact. However, the organization has realized that it lacks robust digital tools to accelerate ticket sales, attract more international visitors, and accurately measure the effectiveness of its marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea4288c e-flex e-con-boxed e-con e-parent\" data-id=\"ea4288c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279dce7 elementor-widget elementor-widget-text-editor\" data-id=\"279dce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-path-to-node=\"6\">The Challenge: Moving from critical acclaim to measurable performance<\/h4><p data-path-to-node=\"7\">The main challenge was not brand awareness, but conversion and geographic expansion. It was necessary to structure an approach capable of effectively targeting distinct audiences (B2B vs B2C) internationally, while implementing the tools needed to track the end-to-end buyer journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9aba9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d9aba9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25443f2 elementor-widget elementor-widget-text-editor\" data-id=\"25443f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-path-to-node=\"8\">The Solution Implemented<\/h4><p data-path-to-node=\"10\">To meet this need for structure and performance, a rigorous Search strategy was deployed:<\/p><ul data-path-to-node=\"11\"><li><p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Structured International Campaigns:<\/b> Launch of well-structured paid Google Ads and Google Ad Grants campaigns to cover targeted international markets.<\/p><\/li><li><p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Refined Semantic Targeting:<\/b> A precise segmentation work was carried out on the keywords to distinguish and specifically address B2B and B2C search intentions.<\/p><\/li><li><p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Thematic Landing Pages:<\/b> To improve relevance and conversion rate, traffic was redirected to landing pages dedicated to specific themes of the event (AI, climate, ocean, etc.).<\/p><\/li><li><p data-path-to-node=\"11,3,0\"><b data-path-to-node=\"11,3,0\" data-index-in-node=\"0\">Full Sales Tracking:<\/b> Implementation of comprehensive sales tracking to accurately attribute revenue to advertising efforts.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a8bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"74a8bd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0221 elementor-widget elementor-widget-text-editor\" data-id=\"82b0221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-path-to-node=\"10\">Results Obtained<\/h3><p data-path-to-node=\"13\">This structured approach, combining precise targeting and robust tracking, has yielded significant results:<\/p><ul data-path-to-node=\"14\"><li><p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">High B2B Profitability:<\/b> The campaigns generated a <b data-path-to-node=\"14,0,0\" data-index-in-node=\"53\">ROAS (Return on Ad Spend) of 4.03<\/b> on B2B ticket sales, proving the economic effectiveness of the system on this priority target.<\/p><\/li><li><p data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">Controlled Visibility:<\/b> More than <b data-path-to-node=\"14,1,0\" data-index-in-node=\"31\">312,000 impressions<\/b> were delivered, while maintaining a controlled cost per click (CPC) of around \u20ac1.<\/p><\/li><li><p data-path-to-node=\"14,2,0\"><b data-path-to-node=\"14,2,0\" data-index-in-node=\"0\">Successful Internationalization:<\/b> The share of international visitors has reached <b data-path-to-node=\"14,2,0\" data-index-in-node=\"78\">40 %<\/b> for the 2025 edition. Finally, this strategy has made it possible to collect actionable insights to continue optimizing future editions.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ChangeNOW : Structurer l\u2019acquisition digitale pour booster les ventes B2B (ROAS 4.03) et internationaliser l\u2019audience ChangeNOW est un \u00e9v\u00e9nement au succ\u00e8s \u00e9tabli en termes d&rsquo;impact. Cependant, l&rsquo;organisation a fait le constat qu&rsquo;il lui manquait des leviers num\u00e9riques solides pour acc\u00e9l\u00e9rer la vente de billets, attirer davantage de visiteurs internationaux et mesurer pr\u00e9cis\u00e9ment l&rsquo;efficacit\u00e9 de ses [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-associations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChangeNow - Ads for change<\/title>\n<meta name=\"description\" content=\"La transition \u00e9cologique n\u00e9cessite une action collective, mais aussi une capacit\u00e9 \u00e0 mesurer et maximiser l&#039;impact de chaque geste. 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