{"id":3101,"date":"2025-06-10T07:38:21","date_gmt":"2025-06-10T07:38:21","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3101"},"modified":"2026-01-19T15:59:00","modified_gmt":"2026-01-19T15:59:00","slug":"changenow-boost-transition-ecologique-change-now","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/changenow-boost-transition-ecologique-change-now\/","title":{"rendered":"ChangeNow"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3101\" class=\"elementor elementor-3101\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3242b e-flex e-con-boxed e-con e-parent\" data-id=\"3c3242b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec484c6 elementor-widget elementor-widget-text-editor\" data-id=\"ec484c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>ChangeNOW: Structuring digital acquisition to boost B2B sales (ROAS 4.03) and internationalize the audience<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402c23b e-flex e-con-boxed e-con e-parent\" data-id=\"402c23b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d57af93 elementor-widget elementor-widget-image\" data-id=\"d57af93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"353\" src=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1024x565.png\" class=\"attachment-large size-large wp-image-3788\" alt=\"\" srcset=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1024x565.png 1024w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-300x166.png 300w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-768x424.png 768w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-1536x847.png 1536w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-2048x1130.png 2048w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/06\/Capture-decran-2026-01-19-163205-18x10.png 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c90aea elementor-widget elementor-widget-text-editor\" data-id=\"1c90aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChangeNOW est un \u00e9v\u00e9nement au succ\u00e8s \u00e9tabli en termes d\u2019impact. Cependant, l\u2019organisation a fait le constat qu\u2019il lui manquait des leviers num\u00e9riques solides pour acc\u00e9l\u00e9rer la vente de billets, attirer davantage de visiteurs internationaux et mesurer pr\u00e9cis\u00e9ment l\u2019efficacit\u00e9 de ses actions marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea4288c e-flex e-con-boxed e-con e-parent\" data-id=\"ea4288c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279dce7 elementor-widget elementor-widget-text-editor\" data-id=\"279dce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-path-to-node=\"6\">L\u2019Enjeu : Passer d\u2019un succ\u00e8s d\u2019estime \u00e0 une performance mesurable<\/h4><p data-path-to-node=\"7\">Le d\u00e9fi principal n\u2019\u00e9tait pas la notori\u00e9t\u00e9, mais la conversion et l\u2019expansion g\u00e9ographique. Il fallait structurer une approche capable de cibler efficacement des audiences distinctes (B2B vs B2C) \u00e0 l\u2019\u00e9chelle internationale, tout en mettant en place les outils n\u00e9cessaires pour suivre le parcours d\u2019achat de bout en bout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9aba9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d9aba9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25443f2 elementor-widget elementor-widget-text-editor\" data-id=\"25443f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-path-to-node=\"8\">The Solution Implemented<\/h4><p data-path-to-node=\"10\">To meet this need for structure and performance, a rigorous Search strategy was deployed:<\/p><ul data-path-to-node=\"11\"><li><p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Structured International Campaigns:<\/b> Launch of well-structured paid Google Ads and Google Ad Grants campaigns to cover targeted international markets.<\/p><\/li><li><p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Refined Semantic Targeting:<\/b> A precise segmentation work was carried out on the keywords to distinguish and specifically address B2B and B2C search intentions.<\/p><\/li><li><p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Thematic Landing Pages:<\/b> Pour am\u00e9liorer la pertinence et le taux de conversion, le trafic a \u00e9t\u00e9 redirig\u00e9 vers des pages d\u2019atterrissage d\u00e9di\u00e9es \u00e0 des th\u00e8mes sp\u00e9cifiques de l\u2019\u00e9v\u00e9nement (IA, climat, oc\u00e9an, etc.).<\/p><\/li><li><p data-path-to-node=\"11,3,0\"><b data-path-to-node=\"11,3,0\" data-index-in-node=\"0\">Full Sales Tracking:<\/b> Impl\u00e9mentation d\u2019un suivi complet des ventes pour attribuer pr\u00e9cis\u00e9ment les revenus aux efforts publicitaires.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a8bd2 e-flex e-con-boxed e-con e-parent\" data-id=\"74a8bd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0221 elementor-widget elementor-widget-text-editor\" data-id=\"82b0221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-path-to-node=\"10\">Results Obtained<\/h3><p data-path-to-node=\"13\">Cette approche structur\u00e9e, combinant ciblage fin et tracking robuste, a permis d\u2019atteindre des r\u00e9sultats significatifs :<\/p><ul data-path-to-node=\"14\"><li><p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">High B2B Profitability:<\/b> The campaigns generated a <b data-path-to-node=\"14,0,0\" data-index-in-node=\"53\">ROAS (Return on Ad Spend) of 4.03<\/b> sur les ventes de billets B2B, prouvant l\u2019efficacit\u00e9 \u00e9conomique du dispositif sur cette cible prioritaire.<\/p><\/li><li><p data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">Controlled Visibility:<\/b> More than <b data-path-to-node=\"14,1,0\" data-index-in-node=\"31\">312,000 impressions<\/b> were delivered, while maintaining a controlled cost per click (CPC) of around \u20ac1.<\/p><\/li><li><p data-path-to-node=\"14,2,0\"><b data-path-to-node=\"14,2,0\" data-index-in-node=\"0\">Successful Internationalization:<\/b> The share of international visitors has reached <b data-path-to-node=\"14,2,0\" data-index-in-node=\"78\">40 %<\/b> pour l\u2019\u00e9dition 2025. Enfin, cette strat\u00e9gie a permis de collecter des insights exploitables pour continuer d\u2019optimiser les \u00e9ditions futures.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ChangeNOW : Structurer l\u2019acquisition digitale pour booster les ventes B2B (ROAS 4.03) et internationaliser l\u2019audience ChangeNOW est un \u00e9v\u00e9nement au succ\u00e8s \u00e9tabli en termes d\u2019impact. Cependant, l\u2019organisation a fait le constat qu\u2019il lui manquait des leviers num\u00e9riques solides pour acc\u00e9l\u00e9rer la vente de billets, attirer davantage de visiteurs internationaux et mesurer pr\u00e9cis\u00e9ment l\u2019efficacit\u00e9 de ses [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-associations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChangeNow - Ads for change<\/title>\n<meta name=\"description\" content=\"La transition \u00e9cologique n\u00e9cessite une action collective, mais aussi une capacit\u00e9 \u00e0 mesurer et maximiser l&#039;impact de chaque geste. 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