{"id":3128,"date":"2025-06-10T07:54:30","date_gmt":"2025-06-10T07:54:30","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3128"},"modified":"2026-01-19T16:07:51","modified_gmt":"2026-01-19T16:07:51","slug":"federation-envie-histoires-impact-insertion-professionnelle-federation-envie","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/federation-envie-histoires-impact-insertion-professionnelle-federation-envie\/","title":{"rendered":"Envy Federation"},"content":{"rendered":"

Generate over \u20ac200k in refurbished sales with the Envie Federation<\/h1>\n

\"\"<\/p>\n

The Federation Envy<\/a> had an ambitious goal: to develop its sales in stores and online across the country, while relying on a circular economy strategy. However, their Ad Grants account suffered from limited visibility, only advertising the brand name, which prevented them from attracting new customers unfamiliar with the Envie network.<\/p>\n

The Stakes<\/h4>\n

The challenge was twofold: first, to break free from the "brand prison" to capture the attention of a wider audience looking for refurbished products without knowing the brand. Second, to successfully unify the digital and physical customer journey through precise tracking, so that online advertising investments translate into concrete in-store visits and sales.<\/p>\n

The Solution Implemented<\/h4>\n

To meet this local business challenge, Ads for Change deployed an offensive and structured strategy: First, the creation of 64 Search campaigns<\/b> Local and national searches allowed us to position ourselves on generic queries (e.g., "refurbished appliances"). This approach, supported by a thorough semantic analysis, guaranteed visibility to prospects actively searching for answers. Secondly, we implemented a two-stage bidding strategy \u2013 manual CPC for the initial launch, then Automation<\/b> \u2013 helped secure the budget while maximizing conversions once the data was collected. Finally, the implementation of a Drive-to-Store Tracking<\/b> via Google My Business made it possible to measure the physical visits generated by the clicks, validating the omnichannel impact.<\/p>\n

Results Obtained<\/h3>\n

The results demonstrate the effectiveness of this strategic pivot towards pure acquisition: \u20ac274,000 in Revenue<\/b> were generated in 2024 thanks to this redesign. The Ad Grants channel became the 2nd acquisition lever<\/b> from the federation, with an increase in +110 % new users<\/b>. Even more striking, the traffic structure has radically changed: the share of "generic" traffic (new customer acquisition) has jumped by 8 % to 58 %<\/b>, proving that the brand is no longer just preaching to the choir, but is now appealing to an audience<\/p>","protected":false},"excerpt":{"rendered":"

G\u00e9n\u00e9rer +200k\u20ac de ventes reconditionn\u00e9s\u00a0 avec la F\u00e9d\u00e9ration Envie La F\u00e9d\u00e9ration Envie avait un objectif ambitieux : d\u00e9velopper son chiffre d’affaires en magasin et en ligne sur tout le territoire, tout en s’appuyant sur une strat\u00e9gie d’\u00e9conomie circulaire. Cependant, leur compte Ad Grants souffrait d’une visibilit\u00e9 limit\u00e9e, ne diffusant que sur le nom de la […]<\/p>\n","protected":false},"author":3,"featured_media":3765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-ess"],"acf":[],"yoast_head":"\nF\u00e9d\u00e9ration Envie - Ads for change<\/title>\n<meta name=\"description\" content=\"Explorez l'histoire inspirante de l'association Envie, qui favorise l'insertion professionnelle \u00e0 travers l'\u00e9conomie circulaire, et d\u00e9couvrez comment elle aide \u00e0 briser les barri\u00e8res pour offrir des opportunit\u00e9s d'emploi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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