{"id":3271,"date":"2025-07-09T08:55:36","date_gmt":"2025-07-09T08:55:36","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3271"},"modified":"2025-10-09T09:40:09","modified_gmt":"2025-10-09T09:40:09","slug":"les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/","title":{"rendered":"Digital agency for associations: 7 selection criteria"},"content":{"rendered":"

Les associations ont aujourd\u2019hui besoin d\u2019une pr\u00e9sence en ligne efficace pour toucher un public plus large et pour faire avancer leur cause. Cependant, la plupart des associations n\u2019ont pas les comp\u00e9tences ou les ressources n\u00e9cessaires pour g\u00e9rer leur propre marketing num\u00e9rique. Dans cet article, nous allons discuter des \u00e9l\u00e9ments \u00e0 prendre en compte lors du choix d\u2019une agence digitale pour les associations qui cherchent \u00e0 se d\u00e9velopper en ligne.<\/em><\/p>\n

1. Understand the needs of your association<\/h2>\n

Before choosing a digital agency, it is important to understand your association's specific digital marketing needs.\u00a0Avez-vous besoin d\u2019aide pour votre site Web, votre r\u00e9f\u00e9rencement, vos r\u00e9seaux sociaux ou votre publicit\u00e9 en ligne ?<\/strong><\/b>\u00a0Once you have identified your needs, you can look for an agency that offers suitable services.<\/p>\n

2. Exp\u00e9rience de l\u2019agence<\/h2>\n

L\u2019exp\u00e9rience est un \u00e9l\u00e9ment crucial lors du choix d\u2019une agence digitale pour les associations. Il est important de choisir une agence qui a travaill\u00e9 avec des associations similaires \u00e0 la v\u00f4tre et qui a une exp\u00e9rience du monde associatif. Une agence exp\u00e9riment\u00e9e aura une meilleure compr\u00e9hension de vos besoins en mati\u00e8re de marketing num\u00e9rique et sera en mesure de vous aider \u00e0 atteindre vos objectifs. Assurez-vous \u00e9galement que l\u2019agence que vous choisissez est experte en Google Ad Grants si vous comptez en b\u00e9n\u00e9ficier.<\/span><\/p>\n

3. Portfolio client de l\u2019agence<\/h2>\n

Un portefeuille solide peut \u00eatre un indicateur important de l\u2019exp\u00e9rience et des comp\u00e9tences d\u2019une agence digitale. Les agences ont souvent un portefeuille de projets qu\u2019elles ont r\u00e9alis\u00e9s pour des clients ant\u00e9rieurs. Examinez le portefeuille de l\u2019agence pour voir si elle a travaill\u00e9 sur des projets similaires \u00e0 ceux de votre association et si elle a obtenu des r\u00e9sultats positifs pour ses clients pr\u00e9c\u00e9dents.<\/span><\/p>\n

4. Strat\u00e9gie de l\u2019agence<\/h2>\n

Il est important de comprendre la strat\u00e9gie de l\u2019agence digitale avant de la choisir. Demandez \u00e0 l\u2019agence comment elle pr\u00e9voit de vous aider \u00e0 atteindre vos objectifs de communications et comment elle compte mesurer les r\u00e9sultats. Une bonne agence aura une strat\u00e9gie solide pour atteindre vos objectifs et des moyens de mesurer l\u2019efficacit\u00e9 de ses efforts. Chez Ads for Change, nous planchons gratuitement sur cette strat\u00e9gie pour toute association qui nous sollicite afin de lui donner un maximum de visibilit\u00e9 en cas de collaboration.<\/span><\/p>\n

5. Communication de l\u2019agence<\/h2>\n

La communication est un \u00e9l\u00e9ment important dans toute relation professionnelle. Il est important de choisir une agence digitale qui communique bien et qui est \u00e0 l\u2019\u00e9coute de vos besoins. L\u2019agence doit \u00eatre en mesure de vous fournir des mises \u00e0 jour r\u00e9guli\u00e8res sur les progr\u00e8s r\u00e9alis\u00e9s et de r\u00e9pondre rapidement \u00e0 vos questions ou pr\u00e9occupations. Assurez-vous que l\u2019agence que vous choisissez est disponible pour r\u00e9pondre rapidement \u00e0 vos demandes et qu\u2019elle peut vous fournir un niveau d\u2019accompagnement adapt\u00e9.<\/span><\/p>\n

6. Co\u00fbt de l\u2019agence<\/h2>\n

Le co\u00fbt est un \u00e9l\u00e9ment important \u00e0 prendre en compte lors du choix d\u2019une agence digitale. Les tarifs peuvent varier consid\u00e9rablement d\u2019une agence \u00e0 l\u2019autre, il est donc important de trouver une agence qui offre des services de qualit\u00e9 \u00e0 un prix qui correspond \u00e0 votre budget. Attention \u00e0 ne pas tomber dans le pi\u00e8ge de prestations brad\u00e9es avec un niveau d\u2019accompagnement tr\u00e8s faible, cel\u00e0 pourrait vous couter plus en manque \u00e0 gagner et temps perdu. Assurez-vous de comprendre les co\u00fbts associ\u00e9s aux services propos\u00e9s par l\u2019agence, y compris les co\u00fbts r\u00e9currents notamment sur la gestion d\u2019un site web. Des co\u00fbts bas\u00e9s sur le r\u00e9sultats ou la performance permettent de d\u00e9risquer la collaboration pour votre association.<\/span><\/p>\n

7. References<\/h2>\n

The best way to judge an agency's effectiveness is to ask its clients directly. At Ads for Change, we publish a list of all our clients because we believe the truth comes from their own mouths. We support nonprofits with acquisition, SEO, content creation, and website development. We're also well connected with other specialized nonprofit service providers, so don't hesitate to book a slot to be redirected to the right person.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Les associations ont aujourd\u2019hui besoin d\u2019une pr\u00e9sence en ligne efficace pour toucher un public plus large et pour faire avancer leur cause. Cependant, la plupart des associations n\u2019ont pas les comp\u00e9tences ou les ressources n\u00e9cessaires pour g\u00e9rer leur propre marketing num\u00e9rique. Dans cet article, nous allons discuter des \u00e9l\u00e9ments \u00e0 prendre en compte lors du […]<\/p>\n","protected":false},"author":3,"featured_media":3272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association"],"acf":[],"yoast_head":"\nAgence digitale associations : 7 crit\u00e8res de choix - Ads for change<\/title>\n<meta name=\"description\" content=\"Guide pratique pour aider les associations \u00e0 choisir une agence digitale adapt\u00e9e \u00e0 leurs besoins : exp\u00e9rience, portfolio, strat\u00e9gie, etc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agence digitale associations : 7 crit\u00e8res de choix - Ads for change\" \/>\n<meta property=\"og:description\" content=\"Guide pratique pour aider les associations \u00e0 choisir une agence digitale adapt\u00e9e \u00e0 leurs besoins : exp\u00e9rience, portfolio, strat\u00e9gie, etc\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/\" \/>\n<meta property=\"og:site_name\" content=\"Ads for change\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T08:55:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T09:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1369\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ouissem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ouissem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/\"},\"author\":{\"name\":\"Ouissem\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/person\\\/53571591e4dd2c990388477e090eeb8e\"},\"headline\":\"Agence digitale associations : 7 crit\u00e8res de choix\",\"datePublished\":\"2025-07-09T08:55:36+00:00\",\"dateModified\":\"2025-10-09T09:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png\",\"articleSection\":[\"Association\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/\",\"name\":\"Agence digitale associations : 7 crit\u00e8res de choix - Ads for change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png\",\"datePublished\":\"2025-07-09T08:55:36+00:00\",\"dateModified\":\"2025-10-09T09:40:09+00:00\",\"description\":\"Guide pratique pour aider les associations \u00e0 choisir une agence digitale adapt\u00e9e \u00e0 leurs besoins : exp\u00e9rience, portfolio, strat\u00e9gie, etc\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png\",\"width\":1369,\"height\":900,\"caption\":\"Visuel pr\u00e9sentant les 7 crit\u00e8res essentiels pour choisir une agence digitale sp\u00e9cialis\u00e9e pour associations : exp\u00e9rience, strat\u00e9gie, budget et accompagnement.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agence digitale associations : 7 crit\u00e8res de choix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\",\"name\":\"Ads for change\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\",\"name\":\"Ads for change\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-Ads-for-Change-vert-png-1-1.png\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-Ads-for-Change-vert-png-1-1.png\",\"width\":350,\"height\":68,\"caption\":\"Ads for change\"},\"image\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ads-for-change\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/person\\\/53571591e4dd2c990388477e090eeb8e\",\"name\":\"Ouissem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"caption\":\"Ouissem\"},\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/author\\\/ouissem\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital agency for associations: 7 selection criteria - Ads for change","description":"A practical guide to help associations choose a digital agency suited to their needs: experience, portfolio, strategy, etc.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/","og_locale":"en_US","og_type":"article","og_title":"Agence digitale associations : 7 crit\u00e8res de choix - Ads for change","og_description":"Guide pratique pour aider les associations \u00e0 choisir une agence digitale adapt\u00e9e \u00e0 leurs besoins : exp\u00e9rience, portfolio, strat\u00e9gie, etc","og_url":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/","og_site_name":"Ads for change","article_published_time":"2025-07-09T08:55:36+00:00","article_modified_time":"2025-10-09T09:40:09+00:00","og_image":[{"width":1369,"height":900,"url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png","type":"image\/png"}],"author":"Ouissem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ouissem","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#article","isPartOf":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/"},"author":{"name":"Ouissem","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e"},"headline":"Agence digitale associations : 7 crit\u00e8res de choix","datePublished":"2025-07-09T08:55:36+00:00","dateModified":"2025-10-09T09:40:09+00:00","mainEntityOfPage":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/"},"wordCount":758,"publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"image":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png","articleSection":["Association"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/","url":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/","name":"Digital agency for associations: 7 selection criteria - Ads for change","isPartOf":{"@id":"https:\/\/adsforchange.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#primaryimage"},"image":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png","datePublished":"2025-07-09T08:55:36+00:00","dateModified":"2025-10-09T09:40:09+00:00","description":"A practical guide to help associations choose a digital agency suited to their needs: experience, portfolio, strategy, etc.","breadcrumb":{"@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#primaryimage","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png","width":1369,"height":900,"caption":"Visuel pr\u00e9sentant les 7 crit\u00e8res essentiels pour choisir une agence digitale sp\u00e9cialis\u00e9e pour associations : exp\u00e9rience, strat\u00e9gie, budget et accompagnement."},{"@type":"BreadcrumbList","@id":"https:\/\/adsforchange.co\/en\/les-7-criteres-pour-choisir-une-agence-digitale-en-tant-qu-association\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/adsforchange.co\/en\/"},{"@type":"ListItem","position":2,"name":"Agence digitale associations : 7 crit\u00e8res de choix"}]},{"@type":"WebSite","@id":"https:\/\/adsforchange.co\/en\/#website","url":"https:\/\/adsforchange.co\/en\/","name":"Ads for change","description":"","publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsforchange.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adsforchange.co\/en\/#organization","name":"Ads for change","url":"https:\/\/adsforchange.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","width":350,"height":68,"caption":"Ads for change"},"image":{"@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ads-for-change\/"]},{"@type":"Person","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e","name":"Ouissem","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","url":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","contentUrl":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","caption":"Ouissem"},"url":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png",1369,900,false],"landscape":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png",1369,900,false],"portraits":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png",1369,900,false],"thumbnail":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620-150x150.png",150,150,true],"medium":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620-300x197.png",300,197,true],"large":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620-1024x673.png",640,421,true],"1536x1536":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png",1369,900,false],"2048x2048":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620.png",1369,900,false],"trp-custom-language-flag":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620-18x12.png",18,12,true],"technix-case-details":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/0cc02769-dea8-4bba-94cc-c22aa46a4620-1170x600.png",1170,600,true]},"rttpg_author":{"display_name":"Ouissem","author_link":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/adsforchange.co\/en\/category\/association\/\" rel=\"category tag\">Association<\/a>","rttpg_excerpt":"Les associations ont aujourd\u2019hui besoin d\u2019une pr\u00e9sence en ligne efficace pour toucher un public plus large et pour faire avancer leur cause. Cependant, la plupart des associations n\u2019ont pas les comp\u00e9tences ou les ressources n\u00e9cessaires pour g\u00e9rer leur propre marketing num\u00e9rique. Dans cet article, nous allons discuter des \u00e9l\u00e9ments \u00e0 prendre en compte lors du…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=3271"}],"version-history":[{"count":3,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3271\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3271\/revisions\/3649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media\/3272"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=3271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=3271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=3271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}