{"id":3282,"date":"2025-07-10T07:38:09","date_gmt":"2025-07-10T07:38:09","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3282"},"modified":"2025-10-09T09:38:46","modified_gmt":"2025-10-09T09:38:46","slug":"optimisez-votre-site-web-guide-complet-pour-les-associations-et-entreprises-sociales-2","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/optimisez-votre-site-web-guide-complet-pour-les-associations-et-entreprises-sociales-2\/","title":{"rendered":"Google Ad Grants Associations: Complete Guide"},"content":{"rendered":"

Google Ad Grants est un programme de publicit\u00e9 en ligne gratuit destin\u00e9 aux associations \u00e0 but non lucratif. Il offre aux organisations la possibilit\u00e9 d\u2019utiliser la plateforme publicitaire Google Ads pour promouvoir leurs initiatives et collecter des fonds. Dans cet article, d\u00e9couvrez comment les associations peuvent b\u00e9n\u00e9ficier de Google Ad Grants pour augmenter leur visibilit\u00e9, collecter des fonds et recruter des b\u00e9n\u00e9voles.<\/em><\/p>\n

1. Understand the needs of your association<\/h2>\n

Gr\u00e2ce \u00e0 Google Ad Grants, les associations peuvent placer des annonces sur les pages de r\u00e9sultats de recherche de Google, ce qui leur donne une visibilit\u00e9 instantan\u00e9e aupr\u00e8s d\u2019un public beaucoup plus large. Certaines associations peuvent ainsi obtenir chaque mois plus de 8 000 visiteurs gr\u00e2ce \u00e0 Google Ad Grants.<\/span><\/p>\n

2. Collect more donations<\/h2>\n

Google Ad Grants can\u00a0help associations raise funds<\/strong><\/b>\u00a0en augmentant leur visibilit\u00e9 aupr\u00e8s d\u2019un public plus large. Les annonces peuvent \u00eatre utilis\u00e9es pour promouvoir des campagnes de dons, des \u00e9v\u00e9nements de collecte de fonds et encourager les gens \u00e0 faire des dons r\u00e9guliers. Cependant, il est important de souligner que les annonces Ad Grants seront toujours d\u00e9prioris\u00e9es par rapport aux annonces Google Ads payantes. Il est donc conseill\u00e9 d\u2019adopter une strat\u00e9gie de longue tra\u00eene en ciblant des mots-cl\u00e9s moins concurrentiels et de capturer les contacts de futurs donateurs pour g\u00e9n\u00e9rer des dons dans un deuxi\u00e8me temps via de l\u2019e-mailing, du phoning, etc.<\/p>\n

3. Recruitment of volunteers<\/h2>\n

Google Ad Grants can help nonprofits\u00a0recruit volunteers\u00a0<\/strong><\/b>en les aidant \u00e0 atteindre un public plus large. Les annonces peuvent \u00eatre utilis\u00e9es pour promouvoir des offres de b\u00e9n\u00e9volat, encourager les gens \u00e0 s\u2019impliquer dans des initiatives sp\u00e9cifiques et \u00eatre cibl\u00e9es en fonction des comp\u00e9tences, des int\u00e9r\u00eats, des tranches d\u2019\u00e2ge, d\u2019une zone g\u00e9ographique sp\u00e9cifique des b\u00e9n\u00e9voles potentiels.<\/p>\n

I want to know more<\/a><\/p>\n

4. Raising awareness of the cause<\/h2>\n

Les associations ont souvent besoin de sensibiliser le public \u00e0 leur cause. L\u2019utilisation de la publicit\u00e9 peut aider les associations \u00e0 sensibiliser le public en leur offrant une visibilit\u00e9 accrue sur les pages de r\u00e9sultats de recherche de Google. Les annonces peuvent \u00eatre utilis\u00e9es pour promouvoir des initiatives sp\u00e9cifiques, pour partager des histoires inspirantes ou pour encourager les gens \u00e0 en apprendre davantage sur les causes d\u00e9fendues par les associations.<\/span><\/p>\n

5. Monitoring results<\/h2>\n

Google Ad Grants offre \u00e9galement des fonctionnalit\u00e9s de suivi des r\u00e9sultats, permettant aux associations de mesurer l\u2019efficacit\u00e9 de leurs annonces et de leurs initiatives de marketing. Les associations peuvent suivre le nombre de clics, le taux de conversion, le co\u00fbt par clic et d\u2019autres indicateurs de performance. Ces donn\u00e9es peuvent \u00eatre utilis\u00e9es pour ajuster les strat\u00e9gies de marketing et am\u00e9liorer les r\u00e9sultats.<\/span><\/p>\n

6. Geographic targeting<\/h2>\n

Les associations peuvent cibler des annonces dans des zones g\u00e9ographiques sp\u00e9cifiques pour atteindre les personnes les plus susceptibles d\u2019\u00eatre int\u00e9ress\u00e9es par leur travail. Les associations peuvent cibler les annonces en fonction de la ville, de l\u2019\u00e9tat ou du pays, ce qui peut aider \u00e0 atteindre un public plus cibl\u00e9 et \u00e0 augmenter l\u2019impact de la campagne.<\/p>\n

\u00a0<\/p>\n

If you can't\u00a0achieve your goals with Google Ad Grants<\/strong><\/b>, n\u2019h\u00e9sitez pas \u00e0 prendre rendez-vous pour une visioconf\u00e9rence avec l\u2019un de nos experts pour obtenir un audit approfondi et gratuit de vos campagnes.<\/p>\n

\u00a0<\/p>\n

Conclusion : Google Ad Grants est un excellent moyen pour les associations \u00e0 but non lucratif d\u2019augmenter leur visibilit\u00e9, de collecter des fonds et de recruter des b\u00e9n\u00e9voles. En ciblant les bons mots-cl\u00e9s et en utilisant les annonces \u00e0 bon escient, les associations peuvent tirer parti de ce programme de publicit\u00e9 en ligne gratuit pour atteindre de nouveaux donateurs, recruter des b\u00e9n\u00e9voles et sensibiliser le public \u00e0 leurs causes.<\/p>","protected":false},"excerpt":{"rendered":"

Google Ad Grants est un programme de publicit\u00e9 en ligne gratuit destin\u00e9 aux associations \u00e0 but non lucratif. Il offre aux organisations la possibilit\u00e9 d\u2019utiliser la plateforme publicitaire Google Ads pour promouvoir leurs initiatives et collecter des fonds. Dans cet article, d\u00e9couvrez comment les associations peuvent b\u00e9n\u00e9ficier de Google Ad Grants pour augmenter leur visibilit\u00e9, […]<\/p>\n","protected":false},"author":3,"featured_media":3283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association"],"acf":[],"yoast_head":"\nGoogle Ad Grants associations : guide complet - Ads for change<\/title>\n<meta name=\"description\" content=\"Article expliquant comment les associations peuvent utiliser Google Ad Grants pour augmenter leur visibilit\u00e9, collecter plus de dons, etc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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href=\"https:\/\/adsforchange.co\/en\/category\/association\/\" rel=\"category tag\">Association<\/a>","rttpg_excerpt":"Google Ad Grants est un programme de publicit\u00e9 en ligne gratuit destin\u00e9 aux associations \u00e0 but non lucratif. Il offre aux organisations la possibilit\u00e9 d\u2019utiliser la plateforme publicitaire Google Ads pour promouvoir leurs initiatives et collecter des fonds. Dans cet article, d\u00e9couvrez comment les associations peuvent b\u00e9n\u00e9ficier de Google Ad Grants pour augmenter leur visibilit\u00e9,…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=3282"}],"version-history":[{"count":5,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3282\/revisions"}],"predecessor-version":[{"id":3648,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3282\/revisions\/3648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media\/3283"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=3282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=3282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=3282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}