{"id":3343,"date":"2025-07-16T08:02:06","date_gmt":"2025-07-16T08:02:06","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3343"},"modified":"2025-10-09T09:02:22","modified_gmt":"2025-10-09T09:02:22","slug":"les-12-mythes-sur-google-ad-grants-pour-les-associations","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/les-12-mythes-sur-google-ad-grants-pour-les-associations\/","title":{"rendered":"12 Myths About Google Ad Grants for Nonprofits"},"content":{"rendered":"<p><em>Nous savons que pour les associations, chaque centime compte et chaque opportunit\u00e9 d\u2019obtenir des ressources suppl\u00e9mentaires est pr\u00e9cieuse. <a href=\"https:\/\/www.google.com\/grants\/\">Google Ad Grants<\/a> Google Ad Grants is a promising program, but it often comes with many misconceptions. In this article, we share 12 myths about Google Ad Grants for Nonprofits.<\/em><\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3563\" src=\"https:\/\/adsforchange.co\/\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-300x169.webp\" alt=\"12 mythes sur Google Ad Grants. Main d\u2019une personne manipulant des cubes formant le mot &quot;MYTHS&quot; pos\u00e9s sur un livre, illustrant la d\u00e9construction des id\u00e9es re\u00e7ues sur les associations et le num\u00e9rique.\" width=\"424\" height=\"239\" srcset=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-300x169.webp 300w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-1024x577.webp 1024w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-768x433.webp 768w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-1536x865.webp 1536w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2-18x10.webp 18w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/a-mettre-partout-ou-pertinent-2.webp 1773w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>\u00a0<\/p>\n<div id=\"content-new-section-354370\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354371-layout-780\" class=\"template-block-780 lg-2 detail is-web\">\n<h3 id=\"content-new-child-354373-layout-779\" class=\"template-block-779-rich is-web\"><strong>Myth 1 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: It is difficult to maintain a click-through rate (CTR) above 5% and your Ad Grants account may be suspended for this reason.<\/strong><\/h3>\n<div class=\"template-block-779-rich is-web\">\n<p dir=\"ltr\"><strong>Reality :<\/strong> Maintenir un CTR \u00e9lev\u00e9 est non seulement possible, mais c\u2019est la norme pour de nombreuses organisations. En fait, la plupart des comptes Google Ad Grants que nous avons observ\u00e9s d\u00e9passent r\u00e9guli\u00e8rement les 10% de CTR. Si votre CTR est inf\u00e9rieur \u00e0 5%, c\u2019est un signe que vos annonces ou vos mots-cl\u00e9s doivent \u00eatre optimis\u00e9s, mais ce n\u2019est certainement pas une mission impossible.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Use keywords that are very specific to your cause to attract a relevant audience.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">R\u00e9digez des annonces percutantes et claires, qui reprennent vos mots-cl\u00e9s dans les titres et descriptions, en mettant en avant l\u2019appel \u00e0 l\u2019action et les b\u00e9n\u00e9fices pour l\u2019utilisateur.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Google Ad Grants Myth 2: I should remove keywords below 5% CTR.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0Il n\u2019est pas n\u00e9cessaire de supprimer syst\u00e9matiquement tous les mots-cl\u00e9s sous les 5% de CTR. Concentrez-vous plut\u00f4t sur ceux qui ont un faible CTR et un grand nombre d\u2019impressions. Le seuil de 5% s\u2019applique \u00e0 l\u2019ensemble du compte, pas \u00e0 chaque mot-cl\u00e9 individuellement.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Evaluate your keywords periodically and remove ineffective ones.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Testez de nouveaux mots-cl\u00e9s en continu pour trouver ceux qui g\u00e9n\u00e8rent le plus d\u2019engagement.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Myth 3 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong style=\"font-size: 16px;\">: It is mandatory to log in every 30 days and change something every 90 days.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0Bien qu\u2019il soit toujours recommand\u00e9 de se connecter r\u00e9guli\u00e8rement et d\u2019optimiser vos campagnes, ce n\u2019est plus une obligation.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Schedule monthly reviews of your account to adjust your strategies.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Use analytics to make continuous improvements.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Myth 4 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: Bids are capped at 2 $, making competition difficult for most keywords.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong> Depuis six ans, les ench\u00e8res ne sont plus limit\u00e9es \u00e0 2 $, \u00e0 condition que vous utilisiez une strat\u00e9gie d\u2019ench\u00e8res bas\u00e9e sur les conversions comme \u201cmaximiser les conversions\u201d. Cette strat\u00e9gie est une exigence du programme Ad Grants, ce qui \u00e9limine effectivement toute limite d\u2019ench\u00e8res. La difficult\u00e9 principale sur Google Ad Grants r\u00e9side dans le fait que vos annonces se diffusent sur une ench\u00e8re secondaire, c\u2019est-\u00e0-dire qu\u2019elles ne diffusent uniquement s\u2019il reste des invendus publicitaires \u00e0 l\u2019issue de l\u2019ench\u00e8re primaire entre les comptes payants. Un compte payant avec une ench\u00e8re \u00e0 0,10 $ passera syst\u00e9matiquement devant un compte Ad Grants avec une ench\u00e8re \u00e0 10 $.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Configurez des strat\u00e9gies d\u2019ench\u00e8res intelligentes comme maximiser les conversions ou le CPA cible.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Myth 5: The average account only spends 300 $.<\/p>\n<p dir=\"ltr\">Fact: This figure was inaccurate from the start and has been significantly exceeded by the majority of current accounts. Your Ad Grants account is actually limited to 329 $ per day (329 $ x 30 days = 10,000 $).<\/p>\n<p dir=\"ltr\">Practical advice:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Surveillez r\u00e9guli\u00e8rement votre budget et ajustez vos ench\u00e8res pour maximiser l\u2019utilisation de votre subvention mensuelle de 10 000 $. Assurez-vous de d\u00e9penser les 329 $ par jour, y compris les weekends.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\"><strong>Myth 6 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants\u00a0 <\/strong><strong>: You can use an Ad Grant to get donations.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0In practice, it is rare that<strong>\u00a0Ad Grants ads generate donations<\/strong>\u00a0significatifs. Pour obtenir des dons, il est pr\u00e9f\u00e9rable d\u2019utiliser un compte Google Ads payant. Les Ad Grants sont mieux adapt\u00e9s \u00e0 la sensibilisation, \u00e0 la diffusion d\u2019informations et \u00e0 la constitution de listes de contacts pour des strat\u00e9gies de relations \u00e0 long terme. Cela est d\u00fb au fait que Google Ad Grants fonctionne sur une ench\u00e8re secondaire et diffuse uniquement s\u2019il reste des espaces publicitaires invendus. Or, les requ\u00eates de dons sont tr\u00e8s concurrentielles et les 4 emplacements en haut de la page de r\u00e9sultats sont souvent monopolis\u00e9s par des annonces payantes.<\/p>\n<p><strong>Practical advice:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Use Ad Grants to promote educational and awareness content.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Include visitors in email campaigns to build relationships and potentially generate donations.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-new-section-354393\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354394-layout-780\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354396-layout-779\" class=\"template-block-779-rich is-web\">\n<h3 dir=\"ltr\"><strong>Myth 7 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: You need to add a lot of keywords to spend the budget.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :\u00a0<\/strong>Ajouter un trop grand nombre de mots-cl\u00e9s peut nuire \u00e0 la qualit\u00e9 de vos annonces et compliquer la gestion de votre compte. Une campagne bien optimis\u00e9e peut n\u2019utiliser que quelques dizaines de mots-cl\u00e9s efficaces.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Commencez par 10-15 mots-cl\u00e9s par groupe d\u2019annonces et ajustez-les en fonction des performances.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Focus on keywords that drive relevant conversions and clicks.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Myth 8 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: Les clics sont l\u2019objectif final.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :\u00a0<\/strong>L\u2019objectif principal n\u2019est pas simplement d\u2019obtenir des clics, mais de g\u00e9n\u00e9rer des conversions significatives. Les conversions sont des actions concr\u00e8tes prises par les visiteurs qui contribuent directement aux objectifs de votre association.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">D\u00e9finissez clairement ce que vous consid\u00e9rez comme une conversion (inscription \u00e0 une newsletter, t\u00e9l\u00e9chargement d\u2019un document, etc.).<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Utilisez le suivi des conversions pour \u00e9valuer l\u2019efficacit\u00e9 de vos annonces et ajuster vos strat\u00e9gies.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Myth 9 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: Suspensions are scary and you lose count.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :\u00a0<\/strong>Ad Grants account suspensions are rare and usually temporary. Once you correct the issues, your account will be reinstated.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Make sure you follow Google Ads policies to avoid suspensions.<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">If your account is suspended, follow the instructions provided to quickly restore it.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-new-section-356300\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-356301-layout-780\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-356302-layout-779\" class=\"template-block-779-rich is-web\">\n<h3 dir=\"ltr\"><strong>Myth 10 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: You cannot target built-in or custom audiences.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0Unlike before,<strong>\u00a0it is now possible to target integrated and personalized audiences<\/strong><a href=\"https:\/\/adsforchange.co\/en\/custom-page-detail\/113195-comment-atteindre-vos-objectifs-de-communication-dassociation-avec-google-ad-grants\/\" target=\"_blank\" rel=\"noopener\">.<\/a>\u00a0This feature, which had been unavailable for some time, has been fixed and is now working properly. However, display remarketing remains impossible.<\/p>\n<h3 dir=\"ltr\"><strong>Practical advice:<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Utilisez le ciblage d\u2019audience pour affiner vos campagnes et toucher des segments sp\u00e9cifiques de votre public.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-new-section-354399\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354400-layout-780\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354401-layout-779\" class=\"template-block-779-rich is-web\">\n<h3 dir=\"ltr\"><strong>Myth 11 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: Les groupes d\u2019annonces ont besoin de deux annonces ou plus.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0Ce n\u2019est plus n\u00e9cessaire. Une seule annonce au format RSA (Responsive Search Ad) est suffisante. Cependant, il est compr\u00e9hensible que certaines personnes se trompent encore, car le guide officiel de Google mentionne encore l\u2019ancienne r\u00e8gle.<\/p>\n<p dir=\"ltr\"><strong>Practical advice:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Cr\u00e9ez une annonce RSA pour chaque groupe d\u2019annonces et testez diff\u00e9rentes variantes pour optimiser les performances.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 dir=\"ltr\"><strong>Myth 12 <\/strong><strong style=\"font-size: 16px;\">on Google Ad Grants <\/strong><strong>: The Ad Grants account must be managed manually to be effective.<\/strong><\/h3>\n<p dir=\"ltr\"><strong>Reality :<\/strong>\u00a0La gestion manuelle n\u2019est pas la seule m\u00e9thode efficace pour g\u00e9rer un compte Ad Grants. En utilisant des outils d\u2019automatisation et des strat\u00e9gies de gestion automatis\u00e9e, vous pouvez maintenir un compte performant sans y consacrer trop de temps.<\/p>\n<p dir=\"ltr\"><strong>Practical advice:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\" role=\"presentation\">Utilisez les outils d\u2019automatisation de Google Ads, tels que les strat\u00e9gies d\u2019ench\u00e8res automatiques et les annonces responsives, pour optimiser vos campagnes de mani\u00e8re efficace.<\/li>\n<li dir=\"ltr\" role=\"presentation\">Schedule regular reviews to adjust your settings based on performance.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3>Conclusion<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-new-section-354374\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354375-layout-780\" class=\"template-block-780 lg-2 detail is-web\">\n<div id=\"content-new-child-354377-layout-779\" class=\"template-block-779-rich is-web\">\n<p dir=\"ltr\">By debunking these 12 myths about Google Ad Grants, you can get the most out of your Google Ad Grants account and <strong>maximiser l\u2019impact de vos campagnes publicitaires<\/strong>.\u00a0La cl\u00e9 du succ\u00e8s r\u00e9side dans l\u2019optimisation continue, le suivi des performances et l\u2019ajustement de vos strat\u00e9gies en fonction des donn\u00e9es r\u00e9elles.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous savons que pour les associations, chaque centime compte et chaque opportunit\u00e9 d\u2019obtenir des ressources suppl\u00e9mentaires est pr\u00e9cieuse. Google Ad Grants est un programme prometteur, mais il est souvent accompagn\u00e9 de nombreuses id\u00e9es re\u00e7ues. Dans cet article, nous partageons 12 mythes sur Google Ad Grants pour les associations. \u00a0 \u00a0 Mythe 1 sur Google Ad [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 mythes sur Google Ad Grants pour les associations. - Ads for change<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la v\u00e9rit\u00e9 derri\u00e8re les 12 mythes sur Google Ad Grants et optimisez vos campagnes publicitaires pour associations d\u00e8s aujourd\u2019hui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsforchange.co\/en\/les-12-mythes-sur-google-ad-grants-pour-les-associations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 mythes sur Google Ad Grants pour les associations. - 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