{"id":3347,"date":"2025-07-16T08:04:19","date_gmt":"2025-07-16T08:04:19","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3347"},"modified":"2025-10-09T08:56:10","modified_gmt":"2025-10-09T08:56:10","slug":"introduction-au-google-consent-mode-v2","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/introduction-au-google-consent-mode-v2\/","title":{"rendered":"Google Consent Mode: Introduction to Google Consent Mode v2"},"content":{"rendered":"

Le Google Consent Mode est un outil puissant pour les sp\u00e9cialistes du marketing num\u00e9rique, permettant de s\u2019adapter aux exigences de consentement des utilisateurs tout en maximisant les donn\u00e9es de performance. Cette technologie signale le statut de consentement des utilisateurs, adaptant le comportement des tags Google en cons\u00e9quence et permettant la mod\u00e9lisation des conversions pour combler les lacunes de donn\u00e9es dues aux choix de non-consentement\u200b\u200b.<\/em><\/p>\n

\u00a0<\/p>\n

L\u2019Impact du Consent Mode sur le Marketing Num\u00e9rique<\/strong><\/b><\/h3>\n

For advertisers, Google Consent Mode is crucial for conveying end-user consent choices, thereby influencing how users' personal data is used for advertising, including measurement and personalization. This helps maintain important measurement features like conversion tracking for websites and apps. Additionally, it enables more effective campaign optimization and privacy-friendly measurement by filling in the gaps of non-consented conversions.<\/p>\n

\u00a0<\/p>\n

\"Logo<\/p>\n

\u00a0<\/p>\n

Effective Implementation of Consent Mode<\/strong><\/b><\/h3>\n

Pour une mise en \u0153uvre r\u00e9ussie, plusieurs facteurs sont essentiels. D\u2019abord, la pr\u00e9sence dans l\u2019Espace \u00c9conomique Europ\u00e9en (EEE) est un crit\u00e8re important pour l\u2019application du Google Consent Mode\u200b\u200b. Ensuite, l\u2019utilisation de Plateformes de Gestion du Consentement (CMP)\u00a0certified by Google is recommended.<\/a>\u00a0Ces CMP sont des solutions logicielles qui aident \u00e0 g\u00e9rer la collecte du consentement en conformit\u00e9 avec les lois et r\u00e9glementations sur la protection des donn\u00e9es, telles que le RGPD de l\u2019UE. Les CMP informent les utilisateurs de sites web sur l\u2019utilisation de leurs donn\u00e9es personnelles via une banni\u00e8re de cookie et offrent un choix clair quant \u00e0 leur collecte et leur utilisation\u200b\u200b.<\/p>\n

\u00a0<\/p>\n

Integration with Google Analytics 4 and Google Ads<\/strong><\/b><\/h3>\n

L\u2019utilisation du Google Consent Mode avec Google Analytics 4 n\u00e9cessite une impl\u00e9mentation avanc\u00e9e, assurant que les tags Google se chargent dans tous les cas, pas seulement lorsque l\u2019utilisateur consent. Cette m\u00e9thode permet de mod\u00e9liser les conversions pour les cas o\u00f9 les \u00e9v\u00e9nements de conversion ne peuvent pas \u00eatre directement li\u00e9s \u00e0 des interactions publicitaires ant\u00e9rieures. Les conversions mod\u00e9lis\u00e9es import\u00e9es dans Google Ads \u00e0 partir de propri\u00e9t\u00e9s Google Analytics 4 li\u00e9es incluront \u00e9galement cette mod\u00e9lisation\u200b\u200b.<\/p>\n

\u00a0<\/p>\n

Benefits of Conversion Modeling<\/strong><\/b><\/h3>\n

La mod\u00e9lisation des conversions offre plusieurs avantages significatifs pour les annonceurs. Elle permet une mesure plus compl\u00e8te des conversions, offrant une image plus pr\u00e9cise des r\u00e9sultats publicitaires (ROI) et du parcours de conversion \u00e0 travers diff\u00e9rents appareils et canaux. Cela aide \u00e9galement \u00e0 optimiser plus efficacement les campagnes pour de meilleurs r\u00e9sultats commerciaux. Elle utilise des donn\u00e9es qui n\u2019identifient pas individuellement les utilisateurs, permettant ainsi des estimations de conversions qui ne peuvent pas \u00eatre observ\u00e9es directement, assurant une mesure centr\u00e9e sur la confidentialit\u00e9\u200b\u200b.<\/p>\n

\u00a0<\/p>\n

Conclusion and Next Steps<\/strong><\/b><\/h3>\n

To deploy Google Consent Mode v2, it is necessary to have already implemented a custom cookie banner or a third-party CMP to collect and manage the various user consent parameters present in Google Consent Mode v2.<\/p>\n

Google Consent Mode v2 can be deployed in several ways:<\/p>\n

\u2013 Directement dans le code source de votre website<\/a> with the gtag.js library;
\n\u2013 Avec un Tag Management System (souvent Google Tag Manager) en utilisant les templates mis \u00e0 disposition par la communaut\u00e9 ;
\n\u2013 Avec une CMP tierce, partenaire \u00e0 Google pour le Google Consent Mode v2, permettant de le d\u00e9ployer nativement et facilement. (Solution recommand\u00e9e)<\/p>\n

Here is the list of\u00a0Third-party CMP partners with Google<\/a>\u00a0for Google Consent Mode v2:<\/p>\n

How to deploy Google Consent mode v2?<\/strong><\/b><\/p>\n

Here are several documentations that should help you deploy Google Consent Mode v2:<\/p>\n

    \n
  1. Google Documentation<\/a><\/li>\n
  2. Consent Mode on websites and in mobile apps (Google)<\/a><\/li>\n
  3. Simo Ahava's Google Tag Manager documentation and template updated<\/a><\/li>\n
  4. Axeptio Documentation<\/a><\/li>\n
  5. Didomi Documentation<\/a><\/li>\n
  6. Cookiebot: Google Tag Manager deployment<\/a><\/li>\n
  7. Implementing Google consent mode (Cookiebot)<\/a><\/li>\n
  8. Cookiebot CMP supports Google Consent Mode V2<\/a><\/li>\n<\/ol>\n

    By following these steps, you'll be able to effectively implement Google Consent Mode with GA4 and Google Ads, while respecting user privacy and optimizing the performance of your ad campaigns.<\/p>","protected":false},"excerpt":{"rendered":"

    Le Google Consent Mode est un outil puissant pour les sp\u00e9cialistes du marketing num\u00e9rique, permettant de s\u2019adapter aux exigences de consentement des utilisateurs tout en maximisant les donn\u00e9es de performance. Cette technologie signale le statut de consentement des utilisateurs, adaptant le comportement des tags Google en cons\u00e9quence et permettant la mod\u00e9lisation des conversions pour combler […]<\/p>\n","protected":false},"author":3,"featured_media":3367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-3347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association","category-ess"],"acf":[],"yoast_head":"\nGoogle Consent Mode : Introduction au Google Consent Mode v2 - Ads for change<\/title>\n<meta name=\"description\" content=\"Google Consent Mode adapte les tags au consentement utilisateur et mod\u00e9lise les conversions pour optimiser les performances marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode : Introduction au Google Consent Mode v2 - Ads for change\" \/>\n<meta property=\"og:description\" content=\"Google Consent Mode adapte les tags au consentement utilisateur et mod\u00e9lise les conversions pour optimiser les performances marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ads for change\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T08:04:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T08:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salmon-chinchilla-200945.hostingersite.com\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ouissem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ouissem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/\"},\"author\":{\"name\":\"Ouissem\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/person\\\/53571591e4dd2c990388477e090eeb8e\"},\"headline\":\"Google Consent Mode : Introduction au Google Consent Mode v2\",\"datePublished\":\"2025-07-16T08:04:19+00:00\",\"dateModified\":\"2025-10-09T08:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/\"},\"wordCount\":755,\"publisher\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png\",\"articleSection\":[\"Association\",\"ESS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/\",\"url\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/\",\"name\":\"Google Consent Mode : Introduction au Google Consent Mode v2 - Ads for change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png\",\"datePublished\":\"2025-07-16T08:04:19+00:00\",\"dateModified\":\"2025-10-09T08:56:10+00:00\",\"description\":\"Google Consent Mode adapte les tags au consentement utilisateur et mod\u00e9lise les conversions pour optimiser les performances marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png\",\"width\":1000,\"height\":600,\"caption\":\"Logo Google Consent Mode avec ic\u00f4ne de cookie, repr\u00e9sentant la gestion des donn\u00e9es pour les associations utilisant Ads for Change et Google Ad Grants.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salmon-chinchilla-200945.hostingersite.com\\\/introduction-au-google-consent-mode-v2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Consent Mode : Introduction au Google Consent Mode v2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\",\"name\":\"Ads for change\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#organization\",\"name\":\"Ads for change\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-Ads-for-Change-vert-png-1-1.png\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-Ads-for-Change-vert-png-1-1.png\",\"width\":350,\"height\":68,\"caption\":\"Ads for change\"},\"image\":{\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ads-for-change\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/#\\\/schema\\\/person\\\/53571591e4dd2c990388477e090eeb8e\",\"name\":\"Ouissem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"url\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"contentUrl\":\"https:\\\/\\\/adsforchange.co\\\/wp-content\\\/litespeed\\\/avatar\\\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068\",\"caption\":\"Ouissem\"},\"url\":\"https:\\\/\\\/adsforchange.co\\\/en\\\/author\\\/ouissem\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Consent Mode: Introduction to Google Consent Mode v2 - Ads for change","description":"Google Consent Mode adapts tags to user consent and models conversions to optimize marketing performance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/","og_locale":"en_US","og_type":"article","og_title":"Google Consent Mode : Introduction au Google Consent Mode v2 - Ads for change","og_description":"Google Consent Mode adapte les tags au consentement utilisateur et mod\u00e9lise les conversions pour optimiser les performances marketing","og_url":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/","og_site_name":"Ads for change","article_published_time":"2025-07-16T08:04:19+00:00","article_modified_time":"2025-10-09T08:56:10+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png","type":"image\/png"}],"author":"Ouissem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ouissem","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#article","isPartOf":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/"},"author":{"name":"Ouissem","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e"},"headline":"Google Consent Mode : Introduction au Google Consent Mode v2","datePublished":"2025-07-16T08:04:19+00:00","dateModified":"2025-10-09T08:56:10+00:00","mainEntityOfPage":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/"},"wordCount":755,"publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"image":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png","articleSection":["Association","ESS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/","url":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/","name":"Google Consent Mode: Introduction to Google Consent Mode v2 - Ads for change","isPartOf":{"@id":"https:\/\/adsforchange.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#primaryimage"},"image":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#primaryimage"},"thumbnailUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png","datePublished":"2025-07-16T08:04:19+00:00","dateModified":"2025-10-09T08:56:10+00:00","description":"Google Consent Mode adapts tags to user consent and models conversions to optimize marketing performance","breadcrumb":{"@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#primaryimage","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png","width":1000,"height":600,"caption":"Logo Google Consent Mode avec ic\u00f4ne de cookie, repr\u00e9sentant la gestion des donn\u00e9es pour les associations utilisant Ads for Change et Google Ad Grants."},{"@type":"BreadcrumbList","@id":"https:\/\/salmon-chinchilla-200945.hostingersite.com\/introduction-au-google-consent-mode-v2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/adsforchange.co\/en\/"},{"@type":"ListItem","position":2,"name":"Google Consent Mode : Introduction au Google Consent Mode v2"}]},{"@type":"WebSite","@id":"https:\/\/adsforchange.co\/en\/#website","url":"https:\/\/adsforchange.co\/en\/","name":"Ads for change","description":"","publisher":{"@id":"https:\/\/adsforchange.co\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsforchange.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adsforchange.co\/en\/#organization","name":"Ads for change","url":"https:\/\/adsforchange.co\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","contentUrl":"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/04\/logo-Ads-for-Change-vert-png-1-1.png","width":350,"height":68,"caption":"Ads for change"},"image":{"@id":"https:\/\/adsforchange.co\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ads-for-change\/"]},{"@type":"Person","@id":"https:\/\/adsforchange.co\/en\/#\/schema\/person\/53571591e4dd2c990388477e090eeb8e","name":"Ouissem","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","url":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","contentUrl":"https:\/\/adsforchange.co\/wp-content\/litespeed\/avatar\/5cffa21695cc3457551ba716cd043efe.jpg?ver=1779815068","caption":"Ouissem"},"url":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false],"landscape":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false],"portraits":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false],"thumbnail":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da-150x150.png",150,150,true],"medium":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da-300x180.png",300,180,true],"large":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",640,384,false],"1536x1536":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false],"2048x2048":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false],"trp-custom-language-flag":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da-18x12.png",18,12,true],"technix-case-details":["https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/07\/2348a442-22ae-4c15-8da8-480a3eb6c2da.png",1000,600,false]},"rttpg_author":{"display_name":"Ouissem","author_link":"https:\/\/adsforchange.co\/en\/author\/ouissem\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/adsforchange.co\/en\/category\/association\/\" rel=\"category tag\">Association<\/a> <a href=\"https:\/\/adsforchange.co\/en\/category\/ess\/\" rel=\"category tag\">ESS<\/a>","rttpg_excerpt":"Le Google Consent Mode est un outil puissant pour les sp\u00e9cialistes du marketing num\u00e9rique, permettant de s\u2019adapter aux exigences de consentement des utilisateurs tout en maximisant les donn\u00e9es de performance. Cette technologie signale le statut de consentement des utilisateurs, adaptant le comportement des tags Google en cons\u00e9quence et permettant la mod\u00e9lisation des conversions pour combler…","_links":{"self":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/comments?post=3347"}],"version-history":[{"count":7,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3347\/revisions"}],"predecessor-version":[{"id":3572,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/posts\/3347\/revisions\/3572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media\/3367"}],"wp:attachment":[{"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/media?parent=3347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/categories?post=3347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsforchange.co\/en\/wp-json\/wp\/v2\/tags?post=3347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}