{"id":3711,"date":"2025-11-19T15:03:46","date_gmt":"2025-11-19T15:03:46","guid":{"rendered":"https:\/\/adsforchange.co\/?p=3711"},"modified":"2025-11-19T15:04:26","modified_gmt":"2025-11-19T15:04:26","slug":"gri","status":"publish","type":"post","link":"https:\/\/adsforchange.co\/en\/gri\/","title":{"rendered":"GRI"},"content":{"rendered":"<h1 class=\"font-claude-response-title mt-1 text-text-100\">Generate B2B sales for GRI Academy courses<\/h1>\n<p class=\"font-claude-response-body whitespace-normal break-words\">GRI Academy offered online corporate social responsibility (CSR) courses for B2B professionals. However, the academy struggled to convert its traffic into actual sales and lacked visibility into its customer journey.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body whitespace-normal break-words\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3712\" src=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-300x75.webp\" alt=\"\" width=\"664\" height=\"166\" srcset=\"https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-300x75.webp 300w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-1024x257.webp 1024w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-768x193.webp 768w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-1536x385.webp 1536w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201-18x5.webp 18w, https:\/\/adsforchange.co\/wp-content\/uploads\/2025\/11\/67ebf5585df60dc4fe811a19_668816d9fb6ffcf15bad55a0_GRI_Main201.webp 2033w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">The Stakes<\/h2>\n<p class=\"font-claude-response-body whitespace-normal break-words\">The main challenge was generating online sales for GRI Academy courses. Without adequate tracking mechanisms and a targeted communication strategy, the academy was unable to identify its most qualified audiences or understand the buyer&#039;s journey of its prospects.<\/p>\n<h2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">The Solution Implemented<\/h2>\n<p class=\"font-claude-response-body whitespace-normal break-words\">To solve this problem, Ads for Change deployed a comprehensive and data-driven digital strategy:<\/p>\n<p class=\"font-claude-response-body whitespace-normal break-words\">First, the implementation of robust e-commerce and micro-conversion tracking enabled the capture of every significant interaction. The shift to server-side tracking provided greater accuracy in conversion attribution and bypassed the limitations of third-party cookies.<\/p>\n<p class=\"font-claude-response-body whitespace-normal break-words\">Secondly, the creation of conversion funnels on Google Analytics 4 (GA4) provided a comprehensive view of the customer journey, while qualitative studies conducted via Hotjar revealed pain points and visitor motivations.<\/p>\n<p class=\"font-claude-response-body whitespace-normal break-words\">Finally, LinkedIn AdGrants campaigns were launched by prioritizing markets and audiences with the best conversion potential, allowing for optimal allocation of advertising budgets.<\/p>\n<h2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">Results Obtained<\/h2>\n<p class=\"font-claude-response-body whitespace-normal break-words\">The results exceeded expectations. Visibility at e-commerce events increased by 100%, demonstrating a better understanding and activation of user journeys. Five key recommendations with high conversion potential were identified and implemented directly on the website, thus improving the user experience. Even more impressively, in the first two weeks following the launch of the LinkedIn campaign, the academy recorded 13 sales, demonstrating the effectiveness of this targeted and data-driven approach.<\/p>\n<p class=\"font-claude-response-body whitespace-normal break-words\">This collaboration between GRI Academy and Ads for Change illustrates how an integrated marketing strategy, combining data, technical optimization and precise targeting, can transform visitors into real customers and generate a measurable business impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rer les ventes B2B pour les cours GRI Academy GRI Academy proposait des cours de responsabilit\u00e9 sociale d&rsquo;entreprise (CSR) en ligne destin\u00e9s aux professionnels B2B. Cependant, l&rsquo;acad\u00e9mie peinait \u00e0 convertir son trafic en ventes r\u00e9elles et manquait de visibilit\u00e9 sur son parcours client. &nbsp; &nbsp; L&rsquo;Enjeu Le d\u00e9fi principal \u00e9tait de g\u00e9n\u00e9rer des ventes en [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas-ess"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GRI - Ads for change<\/title>\n<meta name=\"description\" content=\"GRI Academy : formation en responsabilit\u00e9 sociale d&#039;entreprise pour mesurer et maximiser votre impact environnemental. 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