🌟ClimateSeed x Ads for Change : A collaboration to accelerate the transition to net-zero 🌍

Since 2018, ClimateSeed has been helping companies decarbonize through certified, innovative, and transparent solutions to achieve their climate goals. A member of 1% for the Planet, supported by AXA's impact fund, and with recognized expertise in the carbon credit market, ClimateSeed is a trusted partner for more than 200 clients.

1️⃣A demanding observation:

The carbon credit market is often opaque, marked by uncertified projects, one of the risks of financial greenwashing. Many companies struggle to:
❓ Understand the standards and the complete approach.
🛠 Structure a contribution strategy aligned with benchmarks such as SBTI.
💡 Identify reliable partners and secure their approach in a complex market.

2️⃣ClimateSeed responds with:

🔒 An ISO 270001 certified carbon measurement platform.
✅ Certified projects, rigorously selected and verified through due diligence.
🌍 A diversity of projects according to their typology and geographical location.
🤝 Complete support: strategic advice, structuring of specifications, communication and monitoring of key stages.

3️⃣Our Approach: A partnership amplified by Ads for Change:

To maximize the impact of ClimateSeed, Ads for Change has implemented a tailor-made digital strategy:

📈 SEA campaigns targeted by market (France, Italy, Germany) with high-intent B2B keywords segmented locally and constant cleaning of B2C terms (e.g. Individual CO2 Calculators)
🌐 Diversification of ads and new creative angles (LinkedIn, Meta) Creative testing combining different angles and concepts to adjust messages to local audiences.
🔍 Lead to Sales Journey Analysis via HubSpot for accurate lead tracking and continuous lead quality optimization.
And moving to advanced tracking models (server-side tracking) for increased accuracy in conversion attribution.

4️⃣Concrete results:

✨ Increase in lead volume: +48 %
💰 Reduction in acquisition cost: -22 %, CPA now under control.

Together, we're building a future where transparency and climate action come together to create lasting impact. 🌱