1/ Challenge
Break down access inequalities for rural youth by increasing their engagement through online mentoring while optimizing conversion costs through targeted advertising campaigns.
2 / Solution
Understanding the journey of young people In-depth analysis and ongoing research to better understand their needs and aspirations.
Integration of offline conversions Precise tracking to link each validated application to keywords, facilitating the creation of pairs.
Continuous optimization A/B testing on landing pages and ads to improve performance and effectively convey the association's values.
3/ Results
21,500 registrations generated in 6 months An increase of +2,50% compared to the previous year thanks to an optimized SEA strategy.
8,000 young people supported These participants benefited from unprecedented opportunities to build a better future.
Sustainable impact Significant progress in access to equal opportunities for young people in rural areas.
