ClimateSeed

Accelerating the Net-Zero Transition: How ClimateSeed Boosted its Qualified B2B Leads by +48%

Since 2018, ClimateSeed, backed by AXA's impact fund and a member of 1% for the Planet, has established itself as a trusted third party, supporting over 200 companies in their decarbonization efforts. However, navigating the complex carbon credit market to reach the right B2B decision-makers required a surgically precise digital approach.

The Challenge: An opaque and noisy market

The challenge was twofold in a sector often characterized by opacity and the risk of greenwashing. On the one hand, it was necessary to reassure companies struggling to structure strategies aligned with rigorous standards such as SBTi. On the other hand, from a digital perspective, the major difficulty lay in filtering out the "noise": how to distinguish a serious B2B intent (a company seeking a strategic partner) from B2C traffic (individuals searching for personal CO2 calculators), which inflated costs without generating commercial value.

The Solution Implemented

To maximize ClimateSeed's impact and effectively target decision-makers in France, Italy, and Germany, Ads for Change deployed a tailored strategy focused on lead quality: First, a strategy SEA (Search Engine Advertising) B2B «High Intent» was implemented. This involved detailed local segmentation and, most importantly, ongoing semantic exclusion work to clean up B2C terms and capture only qualified professional searches. Secondly, we diversified the approach through Social Ads (LinkedIn, Meta), by testing new creative angles to adapt the complex messages of carbon contribution to local audiences. Finally, the implementation of a Advanced Tracking (Server-Side and HubSpot Integration) made it possible to track the "Lead to Sales" journey with precision, optimizing campaigns not by click, but by the actual quality of the prospect generated.

Results Obtained

This rigorous approach has transformed ClimateSeed's acquisition pipeline: The volume of qualified leads has seen a significant increase in +48 %, proving the ability to reach more key decision-makers. Simultaneously, financial efficiency was significantly improved, with a -22 % reduction in acquisition cost (CPA), now perfectly mastered. This collaboration demonstrates that a well-oiled B2B digital strategy is a powerful lever for combining transparency, climate action and sustainable business performance.