- Case study
- Impact Business
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ClimateSeed x Ads for Change: A collaboration to accelerate the transition to net-zero
- Levers
- SEA, LinkedIn, Meta
- Markets
- France, Italy, Germany
- Updated on
- 08/01/2026
ClimateSeed × Ads for Change in numbers
- Increase in lead volume
- +48 %
- Reduction in acquisition cost
- -22 %
In short
- The client : Since 2018, ClimateSeed has been helping companies decarbonize through certified, innovative, and transparent solutions to achieve their climate goals.
- The challenge : The carbon credit market is often opaque, marked by uncertified projects, one of the risks of financial greenwashing.
- The result : Reduction in acquisition cost: -22 %, CPA now under control.
Who is ClimateSeed?
Since 2018, ClimateSeed has been helping companies decarbonize through certified, innovative, and transparent solutions to achieve their climate goals. A member of 1% for the Planet, supported by AXA's impact fund, and with recognized expertise in the carbon credit market, ClimateSeed is a trusted partner for more than 200 clients.
ClimateSeed responds with:
- An ISO 270001 certified carbon measurement platform.
- Certified projects, rigorously selected and verified through due diligence.
- A diversity of projects according to their typology and geographical location.
- Complete support: strategic advice, structuring of specifications, communication and monitoring of key stages.
A demanding observation
The carbon credit market is often opaque, marked by uncertified projects, one of the risks of financial greenwashing. Many companies struggle to:
- Understand the standards and the complete approach.
- Structure a contribution strategy aligned with benchmarks such as SBTI.
- Identify reliable partners and secure their approach in a complex market.
Our Approach: A partnership amplified by Ads for Change
To maximize the impact of ClimateSeed, Ads for Change has implemented a tailor-made digital strategy:
- SEA campaigns targeted by market (France, Italy, Germany) with high-intent B2B keywords segmented locally and constant cleaning of B2C terms (e.g. Individual CO2 Calculators)
- Diversification of ads and new creative angles (LinkedIn, Meta)Creative testing combining different angles and concepts to adjust messages to local audiences.
- Lead to Sales Journey Analysis via HubSpot for accurate lead tracking and continuous lead quality optimization. And moving to advanced tracking models (server-side tracking) for increased accuracy in conversion attribution.
The results
- Increase in lead volume: +48 %
- Reduction in acquisition cost: -22 %, CPA now under control.
Together, we're building a future where transparency and climate action come together to create lasting impact.
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